What Your Team’s LinkedIn Interactions Reveal About Its Relationship Building

Who on your team is joining conversations with potential customers, existing clients and partners on LinkedIn? Which people are they engaging with, and what are they saying?

Linkwiz brings employees’ public LinkedIn interactions into one company report. You can see their comments, reactions, reposts and mentions, then explore the people and company pages involved.

To show how this works, we will follow Walt, a fictional entertainment company, and eight employees from sales, marketing and customer success. All names, companies and activity in this example are illustrative.

Start with the team and period you want to review

Walt created a report in Linkwiz and selected its employees’ LinkedIn profiles for Activity Tracking and Profile Optimization. Linkwiz then began updating their activity each week.

For this review, Walt selected eight profiles from sales, marketing and customer success, covering 14 to 20 September. In Activity Tracking, the Interactions view separates engagement within the company from engagement with people outside it. Walt chose External network.

The summary shows that six of those eight employees interacted with people outside Walt. Together, they engaged with six people and four company pages. The next question is whether those include the customers and partners Walt wants to build relationships with.

See how the team engages

During the week, Walt’s employees left 24 reactions and 16 comments, reposted five times and made three mentions. This gives sales, marketing and customer success a first view of how their teams take part in conversations outside the company.

The 16 comments are worth reading. Are employees discussing issues their customers care about? Later in the report, we will open one of Belle Beaumont’s comments and read it alongside the post she responded to.

Find the people and companies getting their attention

Most frequently engaged targets lists the people and company pages employees interacted with. Streamflix’s company page tops Walt’s list with 24 interactions. Noah Reed, its distribution lead, has four, and Audra Lane, who works in content partnerships, has two.

Half of the week’s interactions involved the Streamflix page. That could fit a marketing priority, such as supporting a joint announcement. For sales, Noah and Audra’s entries answer a more specific question: is the team also engaging with people involved in distribution decisions?

Walt can compare this list with its priority contacts. If someone is missing, the team has a clear next step: look at that person’s recent posts and decide whether a colleague has relevant expertise to contribute.

See which employees engage with the same people

The Directional matrix puts employees in rows and the people or pages they engaged with in columns. Each number shows their interactions during the selected period. Selecting a number opens the supporting activity.

Belle Beaumont, an account executive, has three interactions with Julian Park at Playwell Toys. Woody West, a customer success manager, has two. Sales and customer success can now see that both colleagues are engaging with the same contact.

Select Belle’s three interactions with Julian in the example above. The list shows two comments and a reaction on three different dates. Select Woody’s two to compare his activity. This makes it easier to coordinate who follows up with Julian, using the conversations already under way.

Max Goode and Olivia Oak have no interactions in this week’s report. Their managers can decide whether joining external conversations is relevant to their responsibilities before setting expectations.

Read the comment and the post together

To understand what Belle contributed, Walt opens her activity. In the Activity feed, the profile and activity filters also let the team focus on Belle’s comments. Each card puts her comment above the original post, with the author and date visible.

Julian is asking how studios and toy companies should prepare a licensed product launch. Belle’s comment brings retail, packaging and approvals into the discussion. Walt can see both the customer’s topic and the specific experience its account executive contributed.

That gives Belle and Woody a useful starting point for their next conversation: who needs to be involved in launch planning? Marketing could also use the topic when deciding which expertise to feature in future content. These are follow ups grounded in what the report actually shows.

Turn the weekly review into specific next steps

Walt can leave this review with a short agenda:

• Sales: compare the people in the report with priority contacts, starting with Noah and Audra at Streamflix.
• Marketing: review whether the 24 interactions with Streamflix’s page support the current campaign priorities.
• Customer success: coordinate Woody’s next conversation with Belle, using their activity with Julian as the starting point.

Repeat the review each week with the same team and compare who they engage with, how often they return and what they contribute. Keep booked meetings and customer outcomes alongside it. The report shows the LinkedIn interactions that can inform relationship building; those outcomes show what happens next.