Research

Studies and interactive reports on LinkedIn presence, employee advocacy and relationship-building.

Practical guide: review your team’s LinkedIn engagement

Research article

LinkedIn profile optimization tools: what’s missing for teams?

We reviewed 66 tools to see how they support profile reviews, team optimization and tracking improvement over time.

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Research article

Research: Participation Is Rarely the Focus of LinkedIn Business Advice

What gets overlooked when LinkedIn advice focuses on publishing and outreach? Explore what 138 articles and 30 tool reviews reveal about participation, relationship building and the metrics business leaders could be missing.

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Interactive report

LinkedIn Employee Advocacy Report

19 questions about employee profiles, company content and colleague interactions. Explore the results, download the data and browse past editions.

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Looking for a specific profile tool? Explore individual profile-tool comparisons.