Headline
Does the headline mention your company?
61%
61 Good39 Optimize
Profile analysis & optimization
LinkedIn profile optimization for your team.
Analyze your team’s LinkedIn profiles, uncover recurring gaps, and give each person clear recommendations to improve.
Demo CompanyAC
Alex Carter
37%
7 Good12 OptimizeCompany cover imageGood
About sectionOptimize
Featured company postOptimize
3 of 19 profile checks shown
AB
Alex Bennett
74%
14 Good5 OptimizeCompany cover imageGood
About sectionGood
Featured company postGood
3 of 19 profile checks shown
AK
Alex Kim
95%
18 Good1 OptimizeCompany cover imageGood
About sectionGood
Featured company postGood
3 of 19 profile checks shown
01 · What gets checked
See what your team’s profiles communicate.
Linkwiz checks how clearly each profile represents the person and your company, how they engage with your company page and colleagues, and who they interact with beyond your organization.
19
Company connection
- Does the headline mention your company?
- Does the cover image reflect your company?
- Does the profile intro connect the person to your company?
- Is your company listed as their current workplace?
Role and expertise
- Does the profile have an About section?
- Does Experience describe their role and include supporting attachments?
- Does Featured include a post related to your company?
Visibility and credibility
- Is their full name displayed clearly?
- Is their profile photo publicly visible?
- Do they use a customized profile URL?
- Is their workplace verified with a company email?
Engagement with company page
- Are they following your company page?
- Have they liked company-page posts in the last 30 days?
- Have they commented on company-page posts in the last 30 days?
- Have they reposted company-page posts in the last 30 days?
- Have they mentioned your company in their posts in the last 90 days?
Engagement with colleagues
- Have they liked colleagues’ posts in the last 30 days?
- Have they commented on colleagues’ posts in the last 30 days?
- Have they reposted colleagues’ posts in the last 30 days?
Engagement with other companies
- See which people and company pages they engage with outside your company.
- Use that context to guide account-based marketing and relationship building with target companies.
02 · Team-wide opportunities
Find the improvements that matter across your team.
See how many selected profiles pass each check. Spot recurring gaps and choose where to focus your team’s next round of improvements.
Cover
Does the cover image reflect your company?
34%
34 Good66 Optimize
About
Does the profile have an About section?
40%
40 Good60 Optimize
03 · Individual recommendations
Give each person guidance that fits their role.
Each check comes with evidence on what to change and recommendations how to optimize it.
Guide: help employees act on their profile findings
- Best practices, step-by-step guidance
- Examples from colleagues
- Specific posts to engage with
Does the profile have an About section?
About section
No About section found.
Recommended next step
Add an About section that explains your role at Demo Company, who you help and how you work. Include accurate achievements and measurable results you can support.
Company contextDemo Company · Software Development
Building practical technology for stronger teams and customer experiences.
See examples from profiles that passed 40
Alex Bennett
“At Demo Company, I help customers design and adopt solutions using Demo Workspace and Demo Insights. I connect business requirements with practical architecture and support teams from discovery through rollout.”
Alex Kim
“I work with customers at Demo Company to turn their goals into technical plans. My role combines solution design, demonstrations and implementation guidance across our collaboration and analytics products.”
04 · Progress over time
See what changes between scans.
When your report has more than one scan, compare available results and category changes. See where your team’s profiles are stronger and where there is still work to do.
Guide: track your team’s profile improvements
Explore the reportPrevious scan50%
Latest scan61%
CategoryPreviousLatest
Profile51%62%
Engagement49%61%
Networking50%61%
Connect the bigger picture
Strong profiles are the starting point.
Bring public posts, comments, reactions and reposts into the same company report to understand how your team participates on LinkedIn.
Frequently asked questions
Before you start.
How does Linkwiz help with LinkedIn profile optimization?
Linkwiz is a LinkedIn profile analysis and optimization tool for teams. Analysis identifies gaps across selected profiles. Optimization recommendations explain how to address them, with evidence, best practices, step-by-step guidance and examples from colleagues. The report also recommends specific posts to engage with.
What does a Linkwiz LinkedIn profile analysis report include?
A Linkwiz report includes 19 checks across profile, engagement and networking: 11 profile checks, five checks for engagement with the company page, and three checks for engagement with colleagues. Profile checks cover areas such as the headline, cover image, About, Experience and Featured sections. The report also shows interactions with people and company pages outside your organization to inform relationship building and account-based marketing.
Can we choose which people are included?
Yes. You review and select the profiles to include when creating your company report, so the analysis reflects the team you want to understand.
Does Linkwiz automatically change employee profiles?
No. Linkwiz provides findings and recommendations. Each person decides what to update and makes the changes to their own LinkedIn profile.
Can we compare profile results over time?
Yes. When more than one scan is available, you can review previous results and changes in overall and category performance. Keep the selected team and scan context in mind when comparing results.
From analysis to action
Give your team a clearer path to stronger profiles.
Find the gaps, understand the evidence and make the next improvement clear.