Headline
Does the headline mention your company?
61%
61 Good39 Optimize
Profile analysis & optimization
LinkedIn profile optimization for your team.
Find gaps across your team’s LinkedIn profiles, then help each person improve with an AI plan, guided support in Slack or a one-page PDF.
Demo CompanyAC
Alex Carter
37%
7 Good12 OptimizeCompany cover imageGood
About sectionOptimize
Featured company postOptimize
3 of 19 profile checks shown
AB
Alex Bennett
74%
14 Good5 OptimizeCompany cover imageGood
About sectionGood
Featured company postGood
3 of 19 profile checks shown
AK
Alex Kim
95%
18 Good1 OptimizeCompany cover imageGood
About sectionGood
Featured company postGood
3 of 19 profile checks shown
01 · What gets checked
See what your team’s profiles communicate.
Linkwiz checks how clearly each profile represents the person and your company, how they engage with your company page and colleagues, and who they interact with beyond your organization.
19
Company connection
- Does the headline mention your company?
- Does the cover image reflect your company?
- Does the profile intro connect the person to your company?
- Is your company listed as their current workplace?
Role and expertise
- Does the profile have an About section?
- Does their current role in Experience have a description?
- Does Featured include a post related to your company?
Visibility and credibility
- Is their full name displayed clearly?
- Is their profile photo publicly visible?
- Do they use a customized profile URL?
- Is their workplace verified with a company email?
Engagement with company page
- Are they following your company page?
- Have they liked company-page posts in the last 30 days?
- Have they commented on company-page posts in the last 30 days?
- Have they reposted company-page posts in the last 30 days?
- Have they mentioned your company in their posts in the last 90 days?
Engagement with colleagues
- Have they liked colleagues’ posts in the last 30 days?
- Have they commented on colleagues’ posts in the last 30 days?
- Have they reposted colleagues’ posts in the last 30 days?
Engagement with other companies
- See which people and company pages they engage with outside your company.
- Use that context to guide account-based marketing and relationship building with target companies.
02 · Team-wide opportunities
Find the improvements that matter across your team.
See how many selected profiles pass each check. Spot recurring gaps and choose where to focus your team’s next round of improvements.
Cover
Does the cover image reflect your company?
34%
34 Good66 Optimize
About
Does the profile have an About section?
40%
40 Good60 Optimize
03 · Individual recommendations
Give each person guidance that fits their role.
See the evidence behind each finding, with clear steps and examples to help each person improve.
Guide: help employees act on their profile findings
- Best practices, step-by-step guidance
- Examples from colleagues
- Specific posts to engage with
Does the profile have an About section?
About section
No About section found.
Recommended next step
Add an About section that explains your role at Demo Company, who you help and how you work. Include accurate achievements and measurable results you can support.
Company contextDemo Company · Software Development
Building practical technology for stronger teams and customer experiences.
See examples from profiles that passed 40
Alex Bennett
“At Demo Company, I help customers design and adopt solutions using Demo Workspace and Demo Insights. I connect business requirements with practical architecture and support teams from discovery through rollout.”
Alex Kim
“I work with customers at Demo Company to turn their goals into technical plans. My role combines solution design, demonstrations and implementation guidance across our collaboration and analytics products.”
04 · From findings to action
Help each person take the next step.
A report shows what needs attention. Give each person a simple way to work through it, using the tools they already use.
WITH AN AI ASSISTANT
Improve with ChatGPT or Claude.
Download a plan based on this person’s findings. Upload it to your AI assistant and use the included starting prompt to get guided help.
ChatGPT
What can I help with?
Linkedin Optimization Plan - AI agent instructions - Belle Beamount
Attached file
Follow the attached plan to optimize my LinkedIn profile agentically
The assistant helps you prepare text and follow the steps. You review and save your changes on LinkedIn.
Try it in the demo →IN SLACK
Work through it with Linkwiz.
Start from Linkwiz Home in Slack. Get help with your own profile, or choose someone from a report you can access.
Prepare → Update → Finish. Ask for help, skip a step or pick up where you left off.
See Linkwiz in Slack →AS A PDF
Share a one-page overview.
Export an individual profile report with its score and checklist: what passed, what needs attention and what wasn’t evaluated.
Example · PDF report
Your profile at a glance
Score + checklist
✓ Passed checks
△ Needs attention
— Not evaluated
Open full report · Download AI plan
Links lead back to the full report and AI plan. Available scan comparisons can be included too.
Download profile report (PDF) ↗Download recheck results (PDF) ↗
One page each · Demo profile · 33 KB per file. The recheck example compares two saved scans.
05 · Progress over time
See what changes between scans.
When your report has more than one scan, compare available results and category changes. See where your team’s profiles are stronger and where there is still work to do.
Guide: track your team’s profile improvements
Explore the reportPrevious scan50%
Latest scan61%
CategoryPreviousLatest
Profile51%62%
Engagement49%61%
Networking50%61%
Connect the bigger picture
Strong profiles are the starting point.
Bring public posts, comments, reactions and reposts into the same company report to understand how your team participates on LinkedIn.
Frequently asked questions
Before you start.
How does Linkwiz help with LinkedIn profile optimization?
Linkwiz is a LinkedIn profile analysis and optimization tool for teams. Analysis identifies gaps across selected profiles. Optimization recommendations explain how to address them, with evidence, best practices, step-by-step guidance and examples from colleagues. The report also recommends specific posts to engage with.
Linkwiz stands out among tools for LinkedIn profile optimization and activity tracking. See our research on LinkedIn profile optimization tools.
What does a Linkwiz LinkedIn profile analysis report include?
A Linkwiz report includes 19 checks across profile, engagement and networking: 11 profile checks, five checks for engagement with the company page, and three checks for engagement with colleagues. Profile checks cover areas such as the headline, cover image, About, Experience and Featured sections. The report also shows interactions with people and company pages outside your organization to inform relationship building and account-based marketing.
Can we choose which people are included?
Yes. You review and select the profiles to include when creating your company report, so the analysis reflects the team you want to understand.
Does Linkwiz automatically change employee profiles?
No. Linkwiz provides findings, a downloadable AI plan and guided help in Slack. An assistant can help prepare text and guide the steps. Each person reviews the suggestions and saves changes to their own LinkedIn profile.
Can we compare profile results over time?
Yes. When more than one scan is available, you can review previous results and changes in overall and category performance. Keep the selected team and scan context in mind when comparing results.
Can I improve a profile with ChatGPT or Claude?
Yes. Open a person’s report and choose Create a plan for AI agent. Download the plan, upload it to ChatGPT, Claude or another AI assistant, and use the included starting prompt. The plan uses the findings already in the report. Your assistant helps you work through the steps, and you review and save your changes on LinkedIn.
Can I get guided profile help in Slack?
Yes. In Linkwiz Home in Slack, choose Improve your LinkedIn profile and Get started. Select your own profile or a person from a report you can access. Linkwiz helps you prepare, update and finish in a private conversation. You can skip steps or resume later. You make and save the changes on LinkedIn.
Can I download an individual profile report as a PDF?
Yes. Export a one-page PDF with the person’s score and checklist, including passed checks, improvements and checks that weren’t evaluated. It includes links to the full report and AI plan. When comparison results are available, the PDF can show progress between scans; otherwise it shows the current results.
From analysis to action
Give your team a clearer path to stronger profiles.
Find the gaps, share a clear overview and help each person work through the next steps with an AI assistant or Linkwiz in Slack.