Linkwiz guides
Help your team improve their LinkedIn profiles with Linkwiz
Turn profile findings into specific employee updates. Use Linkwiz recommendations, examples from colleagues and optional AI guidance to help your team make the changes.
“Please update your LinkedIn profile” leaves each employee to work out what needs changing. A missing company name in a headline, an empty About section and an outdated cover image each need a different response.
Linkwiz reviews employees' LinkedIn profiles in a company report. Its Profile Optimization area shows which profiles need attention, the evidence behind each finding and a recommended next step. You can also find examples among colleagues who passed the same check.
Create a company report with your company website or LinkedIn Page and select the employees to include. If you already have a report, use it for the steps below. The team profile audit guide explains what the report checks and how to review the team results.
Choose the first updates
Start with the Optimize results for each Profile check. They show how many people need attention in that area. The team matrix helps you see which employees have several findings, while the individual results explain what each person needs to change.
Choose a first round that matters to your team now. If sales is starting outreach to new accounts, check whether prospects can recognize the company and understand each sender's role. Headlines and current company details may be a useful place to start. If your team is promoting an event, a relevant cover image or Featured post may deserve attention first.
Profile Optimization
2 Good
2 Optimize
3 Good
1 Optimize
1 Good
3 Optimize
| Employee | Headline | Cover | Featured |
|---|---|---|---|
 Belle BeaumontAccount Executive | Optimize | Good | Optimize |
 Arielle ReedAccount Executive | Good | Good | Good |
 Peter PanleySDR | Optimize | Optimize | Optimize |
 Jasmine ValeSDR | Good | Good | Optimize |
The people and results in the visuals below are fictional examples.
Keep the first request manageable. Ask people to make the relevant edits, give them the material they need and agree when you will review the updates. You can work through the remaining findings in another round.
Give each employee a specific next step
Open an employee's finding and read Evidence alongside Recommended next step. Evidence shows what Linkwiz found on the profile. The recommendation explains the suggested change. This guidance is already available in Linkwiz, without connecting an AI assistant.
For a headline that leaves out the company, share the suggested wording and ask the employee to adapt it to their role. “Account Executive at your company | Brand video production” gives them something concrete to work from. They can keep the expertise or customer focus that makes their headline personal.
Belle Beaumont · Headline
OptimizeDoes the headline mention the company?
Account Executive | Brand video production
Add the company name while keeping the description of your work.
Account Executive at Walt | Brand video production
Use the same approach for other findings. If an About section is missing, the request is to add one. Send the About guide to help the employee explain their work and include relevant results, experience or customer examples. If the current company is missing from the top of the profile, share the profile intro guide.
Help Belle add an About section
Belle Beaumont
Does the profile have an About section?
OptimizeEvidence
About
Recommended next step
Add an About section that explains your role at Walt, who you help and how you work with customers. Use Jasmine’s example as a starting point, then write it in your own words.
Example from Jasmine Vale · Good
At Walt, I help marketing teams explore video content for their campaigns. I work with potential customers to understand their audience and goals, then connect them with the right people on our team.
Give employees the finding and the help that matches it. Someone who needs a cover image should receive the image they can use. Someone who needs to describe their role may need a good example and time to write their own version.
Find good examples in your own team
The Good results are useful too. They show which colleagues passed a particular check, so you can find examples already connected to your company.
For the Cover check, look at colleagues whose cover images passed. Their profiles can help you find a suitable company cover image to share with the rest of the team. For Headline, find examples from people in similar roles. A sales colleague's headline is often a more useful starting point for another account executive than the CEO's.
Cover · Good results
3 profiles passed
Belle’s cover is one example you can share with colleagues who need a company image.
Belle Beaumont’s cover
WALT
Stories worth sharing.
Belle Beaumont
Account Executive | Brand video production
London, United Kingdom
Current company · WaltPassing headlines from two roles
Account Executive at Walt | Video campaigns for marketing teams
SDR at Walt | Helping marketing teams explore brand video
Tell employees what to borrow: the company connection, the clarity of the role or a relevant example of work. Let them adapt the rest. A Good result means that profile passed that particular check. For About, it means the section exists; read the text before choosing it as a writing example.
Help employees work through the changes
Use the report and the individual guides
An employee can use the report's evidence and recommendations as their starting point, then refer to the guide for the section they are updating. The headline guide, cover image guide and Experience guide include examples and practical advice for making those edits.
You can keep the request short: explain what needs changing, include the relevant recommendation and share a passing colleague's example where it helps. Employees make the updates on their own LinkedIn profiles.
Ask an AI assistant for additional help
Connect Linkwiz to ChatGPT, Claude or Codex through MCP if you want help summarizing findings or turning them into a short employee brief. The assistant can use the available report findings to explain what needs attention and help draft the next steps. See the Linkwiz integrations for the available connections and setup guidance.
For a team review, you might ask: “Summarize the profile updates our sales team needs. Group the findings by employee and include the supporting evidence and recommended next step.”
For an individual, try: “Use my profile findings to help me improve my headline. Ask about my role and the customers I work with before suggesting wording.”
A finding becomes a useful question
Example conversation · AI assistant connected to Linkwiz
Use my Headline finding to help me improve it. Ask about my role before suggesting wording.
Your Headline finding is Optimize. The evidence is “Account Executive | Brand video production”; the recommendation is to add Walt.
Which customers do you work with, and what do you help them achieve?
Let employees ask Linkwiz in Slack
Add Linkwiz to Slack so employees can ask for help in their own words. Someone can ask what their report recommends, why their headline needs an update or how to get started with a missing About section. Linkwiz can guide them through the changes in the place where the team already talks.
Get help where your team already talks
Example conversation · Linkwiz in Slack
Message #profile-updates
A personal plan to use in ChatGPT
Export a written optimization plan for each employee. It brings their findings and recommendations together, ready to upload to ChatGPT for guidance through their updates. Employees can use it alongside the report, guides and connected assistants.
Review the updates in a later report
After employees have made their changes and a later scan has run, review the same checks again. See which results have moved from Optimize to Good, then open any remaining findings to understand who still needs help.
Headline results after the next scan
2 Good
2 Optimize
3 Good
1 Optimize
Account Executive at Walt | Brand video production
Still needs the company name: “Sales Development Representative | Starting useful conversations”.
Recommended next stepAdd Walt and describe the customers you help.
The same four selected profiles are shown in both periods.
Follow up with something useful: a cover image they can apply, a clearer headline example or help writing the missing section. For a broader view over several scans, see how to track profile optimization progress.
Start with the report, give people a specific next step and make the help easy to find. Linkwiz recommendations and your own team's examples can carry the first round. AI assistants and Slack add more ways for employees to work through their individual updates.
Start a report