Linkwiz guides
Make your LinkedIn Experience section show your contribution.
Connect your role to the right company, explain what you contribute and add a relevant work sample. Help your team do the same with focused report findings.
A title and company name establish where you work. A short description and a relevant example explain what you bring to that role. Start with your current position, then review the rest of your experience for accuracy.
Turn a job title into a clear picture of the work.
Belle’s updated entry names customers and shows the scale of her work. The attached campaign overview supports the project she describes.
Title only
Experience
Account Executive
Current position · London
No description or work samples added.
Role, results and a work sample
Experience
Account Executive
Current position · London
Supported 30 marketing teams, including Northstar Studios and Pixelle Animation.
Show more
For a recent launch, coordinated briefs and approvals for 12 videos across four markets.
The people, company and report results in these examples are fictional.
Make the current position useful and accurate.
Get the company and dates right
Select the correct LinkedIn company page, check your title and keep the dates accurate. Mark a role as current only while you still hold it. Use the employment type that reflects the arrangement, including contract work when appropriate.
Explain what you contribute
Describe what you own, then add evidence: customers supported, projects delivered, revenue generated or time saved. Name relevant clients when you can share them publicly, and explain your contribution. If no result can be shared, describe the scale or scope of your work.
Choose a work sample with a purpose
A case study, project overview, presentation or product example can make the role easier to understand. Give it a clear title and explain your involvement. Choose material you can share publicly. Add relevant skills to the position when they help describe the work.
Examples for sales, marketing and customer success
- Sales: Supported 30 marketing teams at Walt, including Northstar Studios and Pixelle Animation. Coordinated the brief and approvals for a launch with 12 videos across four markets. Work sample: the Northstar campaign overview.
- Marketing: Led a brand video campaign at Walt that generated 180 qualified enquiries. Owned the messaging, landing page and sales follow up. Work sample: the campaign case study, showing the creative and results.
- Customer success: Managed 25 customer accounts at Walt, including Pixelle Animation. Redesigned briefing and feedback to reduce average onboarding time from three weeks to two. Work sample: the customer onboarding guide.
Use a writing prompt
Start with your actual responsibilities and approved examples.
Help me write a LinkedIn Experience description using only facts I provide. Ask for my job title, company, accurate employment dates, responsibilities, approved customer or project names, a measurable result or the scale of my work, and an approved work sample. Write a short description that explains my contribution and includes relevant social proof. Use names and numbers only when supplied. Do not invent achievements or change my employment status. Suggest a clear title for a work sample if I have one.
For older roles, keep the description relevant and the dates truthful. If a career break helps explain your history, LinkedIn offers a separate Career break option. A finished role should have an end date.
See which current role descriptions need attention.
Create your company report in Linkwiz and include your employees’ LinkedIn profiles. Linkwiz reviews 19 checks across Profile, Engagement and Networking. In Profile, the Experience result reviews the current role description and its attachments.
Find employees marked Optimize in the team matrix, then review the evidence in their individual reports. The example below identifies a current role with no description or attachments. Share an approved company overview or case study, and ask the employee to add a short explanation of their own contribution.
Do they elaborate on their role and add attachments to the current role description?
Belle BeaumontSales
Arielle ReedMarketing
Jasmine ValeCustomer success
Peter PanleySalesBelle Beaumont · Individual report · Experience
OptimizeEvidence
Account Executive · Walt. No role description or attachments.
Recommended next step
Explain Belle’s customer work and add an approved overview or work sample that supports the role.
Ready to update it?
Where to add or update a position in LinkedIn
On desktop
Open your profile and edit the relevant position in Experience. Review the title, company, dates and description. Add relevant skills or media, then save. If the position is missing, use Add profile section, Core and Add position.
In the mobile app
Open your profile and edit the relevant position in Experience. Update the details and save. To add a missing position, use Add section, Core and Add position.
Review Notify network before saving. LinkedIn may notify your network when it is enabled. Update any secondary language profile separately.
Before you move on
- The title, company, employment type and dates are accurate.
- The description explains your contribution in ordinary language.
- Work samples are relevant, correctly attributed and approved for public sharing.