20+ sections in depth review

LinkedIn Profile Optimization Guides

Basic profile sections (8 guides)

Basic optimization it takes minutes to complete. Simple and effective settings to adjust and data points to add to your profile that improve your visibility and gets more from your LinkedIn profile.

Customize your LinkedIn URL

Basic

Learn how to customize your LinkedIn URL for a clean, professional identity across all your online profiles.

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Setup LinkedIn identity verification

Basic

Add the verified badge to your profile and show recruiters and clients you’re the real deal.

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Make your profile visible to everyone

Basic

Boost your visibility by making your profile public so the right people can easily find you.

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Control your name visibility settings

Basic

Ensure your full name appears publicly on LinkedIn so people can easily find and message you.

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Optimize your intro settings

Basic

Ensure your full name appears publicly on LinkedIn so people can easily find and message you.

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Add and secure your contact info

Basic

Make it simple and safe for people to contact you directly through LinkedIn.

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Verify your work experience

Basic

Add credibility to your professional journey by verifying your workplace through your company email.

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Use the Open to Work and Services options wisely

Basic

Make smart use of LinkedIn’s “Open to Work” and “Providing Services” to attract the right opportunities.

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Core profile sections (9 guides)

The most commonly visited sections of the LinkedIn account that it is recommended to optimize, including: Profile picture, Cover image, Headline, About, Experience, Education, Informational sections, Skills and Language

Choose the right LinkedIn profile picture

Core

Your profile picture shapes first impressions. Here’s how to make it stand out professionally.

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Design a professional LinkedIn cover image

Core

Your profile photo shapes first impressions. Here’s how to make it stand out professionally.

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Write a headline that gets noticed

Core

Turn your LinkedIn headline into a powerful one-liner that communicates your value instantly.

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Craft a strong About section

Core

Write a captivating About section that tells your story and attracts the right opportunities.

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Optimize your Experience section

Core

Showcase measurable results and key achievements that make your experience stand out.

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Showcase your education effectively

Core

Highlight your education in a way that supports your professional credibility and goals.

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Add informational sections to boost credibility

Core

Add certifications, projects, and volunteering to showcase a complete, well-rounded professional profile.

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Improve your skills section

Core

Strengthen your profile visibility by adding, pinning, and endorsing relevant skills.

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Add languages to your LinkedIn profile

Core

Show your global side by adding languages and increasing your appeal to international opportunities.

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Advanced profile sections (4 guides)

Advanced optimizations to take your LinkedIn profile to a pro level. Including: Featured posts, Creator Mode, Connections, Recommendations and Interests

Feature top posts and links

Advanced

Use LinkedIn’s Featured section to spotlight your best work, posts, and thought leadership.

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Track and grow your network of connections

Advanced

Build your network the smart way and turn connections into opportunities that matter.

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Get and give strong recommendations

Advanced

Learn how to write and request recommendations that build credibility and trust.

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Follow the right people and pages

Advanced

Improve your feed and professional image by following the right people, pages, and groups.

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Engage with posts on a regular basis

Advanced

Learn how to turn LinkedIn comments into a high visibility growth channel. This guide breaks down why commenting drives more impressions than posting alone, how it expands your reach to new networks, and why it is one of the fastest ways to warm up prospects, revive stalled deals, and build long term professional relationships. You will also see how tools like Linkwiz help you monitor key accounts, stay consistent, and land top comments that boost your exposure. Perfect for creators, founders, marketers, and anyone looking to level up their LinkedIn engagement strategy.

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Create content and post regularly

Advanced

Discover how to find content ideas, analyze thought leaders with ChatGPT, and optimize your posts for organic growth. Follow a step-by-step checklist for content strategy optimization and learn important concepts in content growth management like the "Golden Hour" strategy and effective engagement best practices

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