Learn how to turn LinkedIn comments into a high visibility growth channel. This guide breaks down why commenting drives more impressions than posting alone, how it expands your reach to new networks, and why it is one of the fastest ways to warm up prospects, revive stalled deals, and build long term professional relationships. You will also see how tools like Linkwiz help you monitor key accounts, stay consistent, and land top comments that boost your exposure. Perfect for creators, founders, marketers, and anyone looking to level up their LinkedIn engagement strategy.
Advanced
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✅ Comment 1-5 times per day
✅ Prioritize posts from people most important to your goals
Commenting is no longer a light engagement tactic on LinkedIn. It is a strategic channel for visibility, pipeline progression, warm outreach, and long-term relationship building. Done right, comments can double or triple reply rates, revive stalled deals, spark new inbound interest, and keep you top of mind with both prospects and industry peers.
Let's use an example to demonstrate it. Let's say your posts get 1,000 impressions on average. When a comment of yours gets to the top comments on a post of someone that got 100,000 impressions, it can reach 10,000 impressions.
The challenge of course is that you are not the only commentor, so not all of your comments will get high visibility - but some will.
The LinkedIn algorithm is following variety of metrics to analyze the comment quality, these are the top metrics that it takes in account in order to rank the top comments:
Similarly to posts, top comments are personalized - you are more likely to see comments of people from your 1st network, and vice versa (it's another reason to constantly expand your network)
Let's use an example to demonstrate this point. Let's say your posts get 1,000 impressions on average. They get exposed mostly to people in your 1st network. When people engage with your posts, it increases the chance that your posts will get recommended to their network.
Now let's say you comment on a post of someone that gets 10,000 impressions per post. And let's say your comment is so good it shows at the top. Their comment section is likely to get around 1,000 impressions, and so does your comment.
But who sees your comment? Just like with your posts, it's mostly the 1st connections of the author who wrote the post you commented on.
Commenting is a clear winner-strategy for increasing your exposure because it increases your visibility to others' networks.
The most common goals for using LinkedIn are to build relationships: potential customers, potential employers, thought leaders and influencers, investors and potential employees
If all you do is make sure to connect with them, but you don't share posts and don't engage with their posts - your relationship might not be as warm when the time comes to start a conversation.
There is a conceptual challenge here: how can one maintain a warm relationship with a network that keeps growing and growing?
The simple answer is that you can't really fully control it. But a smarter answer, is that by choosing to engage regularly you maintain some level of relationship with quite a good number of people.
And then of course there is also the capability to choose who is most important to you and monitor their posts.
When you hit publish on a new poste, you enter the "Golden Hour". A critical 60-minute window where LinkedIn aggressively tests your post’s "Engagement Velocity." The algorithm shows your content to a small test group, and if they interact quickly, your reach expands. If they scroll past, the post effectively "dies."
Commenting on others' posts immediately before and after you publish is the fuel for this engine. By engaging with other creators during this window, you drive curiosity traffic back to your profile. These visitors has higher likelihood to check more in depth your brand-new post and interact with it, providing the immediate "dwell time" and engagement needed to pass the algorithm’s test and trigger viral distribution.
Use Linkwiz to monitor posts of the people most important to you:
Good examples are: an entrepreneur monitoring posts of potential investors, a B2B business professional monitoring posts of key people from a target organization, a marketing professional monitoring posts of influencers or any professional monitoring posts of influential figures they want to comment on in order to hopefully get to the top comments and get exposed to their network
From all of the best practices of "how to get a comment to become a top comment and get the highest number of impressions" - this one is probably the most important one.
Comment 1-5 times per day, and stay consistent with the commenting strategy.
There are two reasons why it works:
Next, build a content strategy and share posts to your profile