Linkwiz guides
Build visibility through LinkedIn comments.
Put your experience in front of customers and peers by joining relevant conversations. Help your team do the same, with posts to contribute to and participation you can review.
You do not need to publish a new post every time you want to share your expertise. A comment puts your perspective into a conversation that already has an audience.
Turn visibility into a useful contribution.
Our new briefing checklist helps marketing teams agree on audience, message and approvals before production. What usually slows down your brief?
For our last launch, naming one approval owner reduced three review rounds to two. The checklist now asks who makes the final decision.
The following Walt examples use fictional people, company details and report results.
Join conversations with a purpose.
Choose conversations that matter to your work
Sales reps can join discussions at target accounts. Marketers can share lessons from campaigns, and customer success managers can contribute experience with the problems customers face. Start with people whose work relates to yours, then read the post and replies before adding a point.
For help finding relevant discussions and supporting team participation, explore LinkedIn engagement and activity tools.
Make the contribution specific
Add experience
“We reduced approval rounds by agreeing on the audience before writing the script. Who signs off on that part in your process?”
Add a useful question
“How did you separate launch inquiries from existing customer requests when measuring the result?”
Continue the discussion
Reply when someone asks a question or adds a useful perspective. If the discussion leads to a reason to connect, refer to that exchange in your invitation. Build on the conversation when you connect.
Look for replies that develop the conversation: a customer asks about your approach, a peer shares a different experience, or the author responds to your point. Review what you contributed and who joined the exchange.
See how often your own comments were viewed
LinkedIn shows impressions beneath your own comments. Repeat views and your own views count, so 240 impressions does not mean 240 different people. Only you can see this count for your personal comments; there is no dedicated dashboard.
Use it alongside the replies to your comment. Linkwiz reports public interactions, not these private impression counts. Read LinkedIn’s comment analytics guidance.
Contribute personally. LinkedIn says automated comments and engagement pods that coordinate likes, comments or shares to boost reach are not allowed. Read LinkedIn’s guidance on authentic conversations.
Make participation easier across your team.
Create your company report in Linkwiz and include your employees’ LinkedIn profiles. The report runs 19 checks across Profile, Engagement and Networking, with employee results, evidence and recommended next steps.
Company Comments checks whether each employee commented on company Page posts in the last 30 days. Colleagues Comments checks comments on other employees’ posts over the same period. The two columns show where participation is happening and who may need help finding a relevant conversation.
Linkwiz · Walt company report · Selected profiles
| Employee | Company Comments Last 30 days | Colleagues Comments Last 30 days |
|---|---|---|
 Peter Panley | Optimize | Optimize |
 Belle Beaumont | Good | Good |
 Arielle Reed | Good | Good |
 Jasmine Vale | Good | Optimize |
Good: activity found for this check. Optimize: review the missing activity with the employee.
Peter Panley · Company Comments · Optimize
Evidence
No comment on the official Walt Page’s posts was found in the last 30 days.
Recommended next step
Choose a company post where your experience adds useful context and join the discussion.
Use the employee’s evidence to review their participation, then share a post that fits their expertise. A Good result means the check found activity, not that every comment was useful. For customers and target accounts, use the external interactions report to see whose posts employees engaged with.
Linkwiz also helps employees find specific company and colleague posts to engage with, plus relevant discussions at target companies. Share opportunities that fit their expertise, then review the comments they contributed. See Linkwiz’s engagement opportunities.
Explore the company report, profile checks and recommended next steps.
Explore the Linkwiz demoReady to update it?
Where to comment and review your activity
On desktop
Open the post and use Comment to contribute. To review your own comments, open your profile’s Activity and select Comments where available.
In the mobile app
Open a post and use Comment. Review your profile’s Activity to find your comments and continue a discussion.
The post’s audience and comment settings determine who can join the discussion.
Before you move on
- The discussion is relevant to your work or relationships.
- Your comment adds experience, context or a useful question.
- You replied to questions and reviewed the actual contributions.
One comment. More than 16,000 impressions.
Lian Turc shared this screenshot of a comment that received more than 16,000 impressions. In the same post, he said his own posts averaged around 2,000. A comment can become a visible contribution in its own right.
16,000+
Impressions on one LinkedIn comment
For a sales rep, a useful comment can introduce their experience in a prospect’s discussion. For a marketer or subject matter expert, it can bring the company’s knowledge into an industry conversation. Your name, photo and headline appear alongside the contribution.
Choose conversations your customers and peers care about. The opportunity is to be seen contributing to them, even when you have no new post of your own to publish.