Linkwiz guides
Follow the people and ideas that help your work.
Build a more useful feed. Follow your company, learn from relevant voices and keep the sources that help you contribute.
Your Interests section can show Top Voices, Companies, Schools, Newsletters and Groups you follow, subscribe to or join. Following other professionals also shapes your feed, but not every person you follow appears in Interests.
Show the companies you follow.
Interests
Brand video production
✓ FollowingCreative production
✓ FollowingShow all companies →
The people, company and report results in these examples are fictional.
Build a useful mix of interests.
Follow people whose work you want to learn from
Read recent posts before following an industry voice. Look for useful examples, informed discussion and a perspective relevant to your work. A Top Voice badge can help you discover someone, but their actual content matters more than the badge.
Include your company and the organizations you work with
Follow your employer’s official Page, then customers, partners and industry organizations whose updates you want to see. Unfollow Pages that no longer help you keep up with the work you do.
Use newsletters and groups deliberately
Subscribe to newsletters that cover questions you encounter professionally. Search for Groups by topic and check whether recent discussions are useful before joining. Public and private Groups have different visibility rules; review those before posting.
Schools can appear through followed school Pages, too. Interests is built from what you follow, subscribe to or join, rather than a free text list of hobbies. See what appears in Interests.
Review your feed after changing what you follow. Keep the sources that help you learn and find conversations worth joining. Turn a relevant discussion into a useful contribution.
Help employees keep up with the company Page.
Create your company report in Linkwiz and include your employees’ LinkedIn profiles. The report runs 19 checks across Profile, Engagement and Networking, with employee results, evidence and recommended next steps.
For this guide, use Following: are employees following the company Page? The matrix below identifies the people who need a review. Belle’s finding shows that the official Page is missing from her followed companies.
Linkwiz · Walt company report · Selected profiles
| Employee | Following |
|---|---|
 Belle Beaumont | Optimize |
 Arielle Reed | Good |
 Peter Panley | Optimize |
 Jasmine Vale | Good |
Good: official company Page listed. Optimize: official Page not listed.
Belle Beaumont · Following · Optimize
Evidence
The official Walt Page is not listed among the followed companies.
Recommended next step
Follow the official company Page to keep up with its posts.
Share the official company Page with employees who have an Optimize result. Their other followed companies, newsletters and groups remain their choice. This check does not grade every interest on their profile.
Explore the company report, profile checks and recommended next steps.
Explore the Linkwiz demoReady to update it?
Where to review your Interests in LinkedIn
On desktop
Open your profile and scroll to Interests. Review the topic tabs and open See all for the category you want to review. Visit a person or company Page to follow or unfollow it.
In the mobile app
Open your profile and scroll to Interests. Review a category and its full list. Follow or unfollow from the relevant profile or Page.
Newsletter subscriptions and Group membership are managed separately. Visibility can depend on your settings and the Group’s privacy.
Before you move on
- You follow your employer’s official Page.
- Your sources offer useful information for your work.
- You reviewed newsletters and Groups as well as people and companies.