Linkwiz guides
Make your LinkedIn URL easy to recognize and share.
Choose a simple address based on your name. Update the places you share it, and help your team find profiles that still need a cleaner URL.
Your LinkedIn address appears in email signatures, proposals and introductions. A recognizable name is easier to check and reuse than an automatically assigned address with extra letters and numbers.
Keep the address connected to your name.
Both addresses identify the same example profile. The shorter version keeps the person’s name and removes the extra letters and numbers. Choose an available version that people can recognize.
Automatically assigned address
Public profile & URL
Belle Beaumontlinkedin.com/in/belle-beaumont-8b73a2194A name you can recognize
Public profile & URL
Belle Beaumontlinkedin.com/in/bellebeaumontThe people, company and profile details in these examples are fictional.
Choose an address you can keep.
Start with your first and last name
Use your name without spaces, such as bellebeaumont. If that address is taken, try a middle initial, a familiar longer version of your name or a short professional identifier. Prefer a personal address you can keep when your employer changes.
LinkedIn accepts 3 to 100 characters in a custom URL. It does not allow spaces, symbols or special characters, or the word LinkedIn. Capitalization does not create a different address. Check LinkedIn’s current URL rules.
Use the address consistently
Where practical, use a recognizable name across your professional profiles. After changing your LinkedIn URL, update your email signature, CV, digital business card and any website that links to it. Open the saved links to check they lead to your profile.
Keep your professional addresses consistent
Use the same recognizable name where it is available, so people can find you across the professional profiles you share.
Belle Beaumont
Avoid repeatedly changing the address. LinkedIn permits up to five changes in six months. After a fifth change, another change must wait six months.
Find the employees who still need a cleaner address.
Create your company report in Linkwiz and include your employees’ LinkedIn profiles. The report has 19 checks across Profile, Engagement and Networking. Its URL check asks whether each profile URL is clean, with Good and Optimize results in the company view.
Review the Optimize profiles, then look at the address under Evidence in the individual report. Share the URL guidance with those employees. Each person chooses and saves their own available address in LinkedIn.
Linkwiz · Walt company report · Selected profiles
Is their profile URL clean?
Belle Beaumont · Individual report
Evidence
linkedin.com/in/belle-beaumont-8b73a2194The extra letters and numbers make the address harder to remember and share.
Recommended next step
Choose an available custom address based on your name, then update the places where you share it.
Once the new address is saved, ask employees to update their signatures and other shared links. Keep the chosen address in your company directory so colleagues use the same link.
Ready to update it?
Where to customize your LinkedIn URL
On desktop
Open your profile and find Public profile & URL. Open the edit option, then edit your custom URL in the public profile settings. Enter an available address and save.
In the mobile app
Open your profile, use More and Contact info, then edit your Profile URL. LinkedIn takes you to public profile settings, where you can update the custom URL and save.
LinkedIn assigns available custom addresses on a first come basis. If your preferred name is taken, choose a recognizable variation without punctuation.
Before you move on
- The address uses a recognizable version of your name.
- It follows LinkedIn’s current character rules.
- Your signature and other shared links use the new address.