Build your network the smart way and turn connections into opportunities that matter.
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✅ Aim to reach 500+ connections for added social proof
✅ Track how many connections you gain each week
✅ Increase your activity if you're adding fewer than 5 people per day
✅ Revoke old pending invitations to keep your account healthy
✅ Stay within LinkedIn’s weekly limits (around 100 requests)
✅ Send thoughtful follow up messages after someone accepts
✅ Use AI tools for background research before starting a conversation
✅ Automate cautiously if you choose to use outreach tools
Most of the sections in the profile optimization guide can be optimized periodically. Networking and connections is an ongoing optimization process aiming at contact growth of the size of your network with the most relevant people for you to connect with.
Before optimizing your connections strategy, understand how is your networking growing right now.
Here’s how to check your recent connection activity:
Once you reach 500+ connections, LinkedIn shows “500+,” which boosts your profile’s perceived authority.
Common signals are:
Tools like Kanbox, Heyreach, Dripify or Meet Alfred can help manage outreach, but keep these in mind:
If you do automate, ensure your workflows mimic natural human behavior.
Some people choose to directly pitch as a follow up to the first message: "Hi {first_name}, my name is Leo and I've been building a LinkedIn growth optimization. I thought it might be relevant to you..."
There are tons of techniques to improve the pitch using personalization. Go-to market professionals use tools like Clay to personalize messages at scale, to large number of lists that they connect to using automation, but it's really enough to just learn some best practices and use them on-the-go on a regular basis.
Common personalization techniques:
If you want your conversation to stand out, learn something meaningful about the person first.
Here’s a ready to copy prompt you can use in ChatGPT, Gemini, or Perplexity:
Perform a research online on [person's full name] who works in [current company name] as [title].
This person also worked in the past at [previous company, if relevant] as [past title, if relevant].
Look for:
1. Articles they published or contributed to
2. Articles where they are mentioned
3. Podcasts they appeared in
4. Posts they shared in industry forums
5. Talks, panels, or keynotes they gave
6. Posts by influencers where they were tagged
Format your answer as a short summary. Following the summary, suggest 5 openers (up to 20 words each):
1. Professional
2. Another professional
3. Personal
4. Something useful to them
5. Funny
This gives you intelligent conversation starters in seconds.
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Your connection request includes also your profile picture and headline
but if you already do that make sure to also optimize the about, experience, cover and featured posts sections
And verify visibility
If your invitation box is full of unaccepted requests, future requests might get lower acceptance rates.
Best practice:
How to do it:
This keeps your outreach healthy and reduces the chance of rate limits.
Engagement is also a key element of growing your network. Like the rest of the networking aspects, it is an ongoing practice that happens every day.
Engage with your new connections, and with people you want to connect with. Use Linkwiz to track these posts by building a custom feed of everyone you want to network with.
Follow relevant thought leaders which the people you want to network with follow too. Your comments on their posts might be viewed by the people you want to network with.
Leave thoughtful comments, and contribute your perspective to discussions happening on other people’s posts. A well written comment on the right post, especially when it comes from a respected figure in your industry, can sometimes attract as much attention as one of your strongest posts and introduce you to entirely new audiences.
Next, add recommendations to your profile