Linkwiz guides
Write a LinkedIn About section that explains your work.
Show what you do, who you help and why your work matters. Find practical examples for your profile and a way to identify missing About sections across your team.
Your About section gives visitors context behind your headline. Explain your current role and the people you help, then back it up with a result, project or relevant name that makes your experience credible.
Give visitors more than a job title.
The updated profile explains the work, names customers and shows the scale of a project. It gives visitors a reason to trust the experience and get in touch.
About section missing
Belle BeaumontAccount Executive at Walt | Brand video production
About
Visitors can see the title, but there is no introduction to the person’s work.
A useful introduction
Belle BeaumontAccount Executive at Walt | Brand video production
About
At Walt, I help marketing teams turn campaign ideas into video production briefs, agreeing the audience, message and delivery plan with our creative team.
I have helped 30 marketing teams, including Northstar Studios and Pixelle Animation, plan their video campaigns. For a recent launch, I coordinated the brief and approvals for 12 videos across four markets. Message me if you are planning a brand video and want to discuss the brief.
The people, company and report results in these examples are fictional.
Write it around your own contribution.
Start with your current work
Explain your role, company and who you help in the opening sentences. A reader should understand what you do before reaching your career history. Use the words your customers and colleagues use.
Add social proof
Show the scale or impact of your work: customers supported, revenue generated, time saved or projects delivered. Name relevant clients, employers, publications or awards when you can share them publicly. Explain your own contribution so a recognizable name or impressive number has context.
Choose an opening that fits your experience
You can start with the work you do, a relevant result or a point of view. Make your role and company clear in the opening paragraph.
Your work: At Walt, I help marketing teams turn campaign ideas into video production briefs.
Relevant proof: I have supported 30 marketing teams at Walt, including Northstar Studios and Pixelle Animation.
Your point of view: A useful video brief starts with the audience and the decision it should help them make. At Walt, I help marketing teams build that brief.
Keep paragraphs short and end with a useful next step, such as the kind of conversation you welcome. Read it alongside your headline, cover and current role so the company connection is consistent without repeating the same sentence.
Highlight the skills most relevant to your work alongside your About text. See the Top skills example in the Skills guide.
Use About to invite the conversations you welcome. Put your email address in Contact info, where you can choose who can see it. Review your contact details and email visibility.
Examples you can adapt
Sales: explain the customer conversation
At Walt, I help marketing teams turn campaign ideas into video production briefs. I have supported 30 teams, including Northstar Studios and Pixelle Animation. For a recent launch, I coordinated the brief and approvals for 12 videos across four markets.
Add evidence of your experience, such as the number of customers supported or a named client you can mention publicly. Explain your role in the work.
Marketing: show what you own
I lead campaign planning at Walt, connecting our brand story with the questions customers ask. I led the messaging and launch plan for a campaign with Northstar Studios that generated 180 qualified enquiries across four markets.
Add a campaign result, such as qualified enquiries generated or a measurable improvement, and explain what you owned. Mention a relevant brand or award when it adds context.
Customer success: describe the support you provide
I manage 25 customer accounts at Walt, including Pixelle Animation. I redesigned our briefing and feedback process, reducing average onboarding time from three weeks to two. My focus is helping customers move from an agreed brief into production with fewer delays.
Show the scale or impact of that support, such as accounts managed, onboarding time reduced or a customer result. Include numbers you can substantiate and clarify your contribution.
Use a writing prompt
Give the tool your own facts, then review the draft before using it.
Help me draft a LinkedIn About section using only the facts I provide. Ask me for my current role and company, who I help, the work I own, results or numbers I can verify, clients or projects I can name publicly, relevant credentials and a useful reason to contact me. Then write a short opening about my current work, followed by evidence of my experience and a useful invitation to connect. Explain my contribution to any result or named project. Preserve my voice. Do not invent metrics, clients, credentials or endorsements. Do not turn the text into a company brochure. Flag any missing facts before drafting.
Find employees who are missing an About section.
Create your company report in Linkwiz and include your employees’ LinkedIn profiles. Linkwiz reviews 19 checks across Profile, Engagement and Networking. In Profile, the About result shows which employees have an About section and which need to add one.
Use the team matrix to identify employees marked Optimize and review the finding in their individual reports. Share the examples above, approved client names and results from case studies that employees can refer to. Ask each person to explain their own role and contribution.
Do they have an About section?
Belle BeaumontSales
Arielle ReedMarketing
Jasmine ValeCustomer success
Peter PanleySalesBelle Beaumont · Individual report · About
OptimizeEvidence
No About section is shown on Belle’s profile.
Recommended next step
Add an About section that introduces Belle’s role, the people she helps and her work at Walt.
This check identifies missing About sections. Review the writing itself using the guidance above.
Start a reportReady to update it?
Where to add or edit your About section
On desktop
Open your profile and edit the About section. If it is missing, use Add profile section, then Core and About. Enter your text and save.
In the mobile app
Open your profile and edit About. If it is missing, use Add section to add About. Enter your text and save.
If you have more than one language profile, review the version you are editing. Use Contact info for email details and About to explain the conversations you welcome.
Before you move on
- The opening explains your current work and company.
- Results and names are accurate, relevant and yours to share.
- The text sounds like you and gives readers a useful next step.