Linkwiz guides
Which LinkedIn profile sections should you add?
Find the right place for your projects, credentials and achievements. Explore the sections, see a short example and choose what supports your work.
You do not need to fill every section. Add the details that help a customer, colleague or employer understand your expertise. A project shows what you delivered. A credential identifies training you completed. A publication lets someone read your work.
Recommended sections: show your work and expertise.
Open a section to see when to use it, what to include and a compact profile example. Projects is open to get you started.
The people, company and profile details in these examples are fictional.
ProjectsShow what you delivered.
Use Projects for a piece of work you can name and explain. State your contribution and a useful result, then add a work sample where it helps. Acknowledge the colleagues or teams involved. For new project links, LinkedIn uses Add media and Add a link rather than a separate Project URL field. See supported profile media.
Profile example · Belle Beaumont
Projects
Northstar launch campaignCoordinated customer briefs and approvals for 12 videos across four markets. Delivered the agreed assets before launch.
Show more
Worked with Northstar Studios’ marketing team and Walt’s creative team to agree the message, review scripts and keep production decisions moving.
FeaturedGive visitors something useful to open.
Feature a webinar invitation, customer story, article, document or external link that visitors should see near the top of your profile. Choose something relevant to your current work. See examples for different Featured content types.
A webinar invitation
Featured
Post
Join me and Arielle for Walt’s live webinar on turning a campaign idea into a clear video brief…
to video briefWith Belle Beaumont and Arielle Reed
Licenses & certificationsShow a qualification you have earned.
Add the exact credential name and issuing organization. Include issue and expiry dates where applicable, and a credential ID or verification link when available. A completed qualification can show the expertise you are developing. Do not imply that training proves experience you have not yet gained.
Profile example · Belle Beaumont
Licenses & certifications
CoursesAdd relevant training.
Use Courses for training that adds useful context to your work. Name the course accurately and associate it with the relevant role or education when appropriate. Put an earned certificate in Licenses & certifications.
Profile example · Belle Beaumont
Courses
Customer discovery and interview techniquesRecommendationsLet people you worked with describe your contribution.
A customer, colleague or manager can explain what it was like to work with you. Follow the Recommendations guide for giving, requesting and helping with a draft.
Received by Belle from Maya
Recommendations
Belle coordinated our launch with Walt, taking 12 videos across four markets from brief through approvals. She kept our teams clear on the next decision and helped us meet the agreed launch date.
Additional sections: add evidence that matters.
Choose the sections that help explain your experience and interests. Leave the rest out.
Volunteer experienceShow the work you contribute outside paid roles.
Name the organization, your role and what you contributed. Relevant volunteering can demonstrate leadership, mentoring or specialist skills. Include an accurate number or result when it helps explain your contribution.
Profile example · Belle Beaumont
Volunteer experience
Mentor coordinatorCoordinated eight volunteer mentors supporting 30 participants through a career programme.
PublicationsLet visitors find your published work.
Add an article, paper, book or other publication that supports your expertise. Name the publication and publisher, identify collaborators accurately and include the publication date and a public link where available.
Profile example · Belle Beaumont
Publications
A practical guide to briefing brand videoCoauthored a guide for marketing teams on agreeing the audience, message and review process before production.
PatentsIdentify an invention you contributed to.
Use the exact invention title, inventor names, patent office and reference details. Describe your contribution briefly and use the correct status, including an application that is still pending. Include only details cleared for public use.
Profile example · Belle Beaumont
Patents
A method for managing video review workflowsNamed inventor on a review workflow designed to keep comments and approvals attached to the correct production version.
Honors & awardsExplain a recognition and why it matters.
Name the award, who issued it and what it recognized. A short explanation of the work behind it is more useful than the award title alone.
Profile example · Belle Beaumont
Honors & awards
Customer delivery awardRecognized for coordinating 12 campaign videos across four markets before the agreed launch date.
Test scoresShare a result that is relevant to your work.
Include the test name, score and date when the result helps a visitor assess a relevant skill. Choose results that still represent your ability. You do not need to share every exam you have taken.
Profile example · Belle Beaumont
Test scores
Business English assessmentLanguagesShow which languages you can use.
List the languages you speak and an honest proficiency level, including basic skills. Use the Languages guide to choose a level and add supporting evidence.
Profile example · Belle Beaumont
Languages
OrganizationsExplain a professional or community membership.
Name the organization and your position. If you actively contribute, describe what you do, rather than leaving visitors to interpret the membership name alone.
Profile example · Belle Beaumont
Organizations
Northstar Marketing NetworkContribute to the customer research group, sharing lessons from campaign briefing and customer interviews.
CausesShare causes you choose to support.
Use Causes to show the issues that matter to you. If you have done practical work for an organization, describe it in Volunteer experience as well. Personal causes are optional and do not need to match your employer’s priorities.
Profile example · Belle Beaumont
Causes
EducationCore sections: cover the essentials.
LinkedIn’s Add profile section menu also includes these Core options. The dedicated guides go into more detail.
- About: explain what you do and support it with relevant evidence. Improve your About section.
- Education: show qualifications and relevant achievements. Review your education details.
- Position: add your current and previous roles in Experience. Explain your role and contribution.
- Services: describe services you offer when that is relevant to your work.
- Career break: add context to a break in your career when you choose to share it.
- Skills: name the capabilities you want people to recognize. Choose and organize your skills.
The groups above follow LinkedIn’s documented profile section menu.
Keep the evidence useful.
Use a client name, figure or result only when it is accurate and approved for public use. Keep dates, credential links and descriptions current. If a project was shared, distinguish your contribution from the team’s overall result.
For a volunteer campaign or another useful website, you can also feature a public link in Featured. Choose the placement that helps a visitor understand the work.
Use a writing prompt
Help me write a concise LinkedIn project, credential or achievement entry. Ask for the section, accurate title, organization, my contribution, dates, public result and supporting link. Use only facts I provide. Keep the first description to two sentences. Do not invent qualifications, client names, awards or results.
Give your team evidence they can use.
Give employees approved project summaries, publication links and credential details they can use. Include which customer names, results and work samples can be shared publicly. A marketer might show a published campaign, a customer success manager a completed qualification, and an account executive a customer project.
Help each person explain their own contribution. Invite colleagues who shared the work to describe their part, rather than copying one description across the team. Employees choose which optional sections, memberships and personal causes represent them.
Create your company report in Linkwiz with your employees’ LinkedIn profiles to review the available profile checks. Use this guide for a separate review of optional sections. It does not turn every section listed here into a Linkwiz score.
Ready to update it?
Where to add profile sections in LinkedIn
On desktop
Open your LinkedIn profile and use Add profile section. Choose Core, Recommended or Additional, then the section you want to add. Enter accurate details and save. Edit existing entries from their section on your profile.
In the mobile app
Open your profile in the LinkedIn app and use Add section. Choose the category and section, add the relevant details and save. You can edit an existing entry from its section.
For a new project link, use Add media and Add a link. Featured is useful when you want a public post, document or link to be easy to find near the top of your profile.
Before you move on
- Each section adds something relevant to your work.
- Your contribution, organization and any results are clear and accurate.
- Dates, credential details and public links are up to date.
- Customer names and work samples are approved for public use.