Checklist
✅ Add at least one feature post
✅ Add more than one type of featured post: links, media, lead magnets, and events
✅ Use designs and layouts that create a clean layout, consistent with your profile
✅ Rotate and update new featured items to keep your profile current
✅ Highlight your most important content even if it didn’t originally perform well
✅ Feature causes you care about to show values and personality
How to optimize the featured posts section
The Featured section is one of the strongest conversion elements on your profile, and it's often not used at all or at least not to its full potential.
Not just posts - feature different content types
You can feature much more than posts.
With a free account, you can add links, articles, and media. With Premium, you unlock additional options like featuring recommendations.
Common Featured items include:
Thought leadership posts
Articles, posts, or documents where you share insights, frameworks, or expertise.
Event links
Webinars, workshops, meetups, conferences, or “Meet me at X” invitations. (you can alse feature the same link you feature when you optimize your contact info)
Newsletters
If you run a LinkedIn newsletter, drive subscriptions by pinning it here.
Landing pages
Lead magnets, booking calendars, service pages, waitlist pages, or contact pages.
Recommendations (Premium)
Highlight a recommendation or testimonial directly in your Featured section. Available only with LinkedIn premium subscriptions
Consider the aesthetics and layout
The Featured section layout changes depending on how many items you add:
- One item appears large
- Two items appear side by side
- Three or more create a horizontal scroll
You can create visual rhythm by playing with image styles and sizes.
High contrast, clean images tend to work best.
Areas to consider to match with the featured posts: profile picture and cover image
Catch attention with animations
When posting a GIF, it appears animated also in the featured section. Use it - but make sure that if you feature more than one post, only one is animated (otherwise instead of attention grabing you make noise)
Speaking of animations, animate your cover image by using the rotating cover
What to feature if you have no original content yet
If you never posted something on LinkedIn before, consider to develop a posting strategy. Meanwhile, you can feature posts of others or links:
- Your company’s biggest announcements
- Your CEO’s important post
- Industry articles that represent your viewpoint
- Mission aligned causes
- A post of a thought leader you follow and like, or of someone from your network (also read about networking optimization)
- A page where people can book a call with you
What to optimize next
Next, build a networking strategy to increase your current number of connections