Linkwiz guides
Choose LinkedIn Featured content that shows your work.
Give visitors a useful post, project or work sample to explore. Help your team feature company work that reflects their own contribution.
Featured lets you choose the work people see on your profile. A relevant post or case study can turn the claims in your headline and About section into something a visitor can read.
Give visitors a reason to take the next step.
An upcoming webinar gives visitors something useful to join. Belle features her invitation post, so they can see the topic, speakers and date before opening the post to register.
No Featured content
No content has been added for profile visitors to explore here.
A webinar invitation
Featured
Post
Join me and Arielle for Walt’s live webinar on turning a campaign idea into a clear video brief…
The people, company and report results in these examples are fictional.
Choose the format that fits the next step.
A post starts with the post text. A link shows the destination. A document previews the file. Choose the format that makes your invitation or work sample easiest to understand.
Post: share an invitation or a result
Feature a post you published or reshared. Visitors open the original post, where they can read the full invitation or join the discussion.
Post
I coordinated Northstar’s launch with our team at Walt. Here is the campaign we delivered together…
Link: take visitors to registration
Add the webinar registration page as an external link. Visitors open that page directly. Use a title that tells them what they can do there.
Link
Join our live session on 21 October. Leave with a clearer brief for your next brand video.
Document: give them something useful
Upload a checklist, presentation or other work sample. Visitors open the document from the card. Give it a clear title and explain what it helps them do.
Document
The questions we use at Walt to agree the audience, message and deliverables before production starts.
You can also feature a received recommendation
LinkedIn Premium Business, Sales Navigator and Recruiter subscribers can feature existing profile content, including a received recommendation. Choose one that describes a relevant project and your contribution. See LinkedIn’s profile content options.
This is an option for what visitors see in Featured. Linkwiz’s Featured check asks a different question: whether you feature a company related post.
Keep the content useful and current
Put the most relevant item first. After the webinar, replace the invitation with a recording or another useful resource. LinkedIn also lets you feature articles you have published there.
For a webinar, use a regular LinkedIn invitation post or a registration link. LinkedIn does not let you feature posts from Events you attend or Groups you belong to.
Featured content is visible to people signed in to LinkedIn. Use material you have permission to share, and check that any external link still works.
Use a writing prompt
Help me choose content for my LinkedIn Featured section. Ask about my role, company, audience and the next step I want visitors to take. Ask which posts, articles, registration pages or documents I can share. Suggest a suitable format, clear title and short description using only those facts. Do not invent events, results or customer endorsements.
Find employees who are missing a company post.
Create your company report in Linkwiz and include your employees’ LinkedIn profiles. Linkwiz reviews 19 checks across Profile, Engagement and Networking. The Featured check shows whether a post related to the company appears in each employee’s Featured section.
The team matrix shows employees marked Good or Optimize. Their individual reports include Evidence and a Recommended next step. In this example, Belle’s Featured section is empty. Share an approved webinar invitation or another useful company post, and ask her to choose one relevant to her own work.
Does a post related to the company appear in their featured section?
Belle BeaumontSales
Arielle ReedMarketing
Jasmine ValeCustomer success
Peter PanleySalesBelle Beaumont · Individual report · Featured
OptimizeEvidence
The Featured section is empty.
Recommended next step
Feature a post inviting people to the upcoming company webinar. Include the topic, date and registration details.
Linkwiz checks for a company related post. Registration links and uploaded documents are other useful Featured formats, but they are separate from that check.
Start a reportReady to update it?
Where to add or update Featured content in LinkedIn
On desktop
Open your profile and find Featured. If it is missing, use Add profile section, Recommended and Add Featured. Add a post, article, link or media item. Edit its details or reorder your items so the most useful work appears first.
In the mobile app
Open your profile and find Featured. If it is missing, use Add section, Recommended and Add featured. Add your item, review the details and save.
Publish a post or article before adding it to Featured. Review the visibility of the content and check that external links still work.
Before you move on
- The featured item answers a useful question about your work.
- Your contribution, names and results are clear and accurate.
- Company material is approved to share and its link works.