Linkwiz guides
Choose LinkedIn skills that reflect the work you do.
Make your strengths easy to recognize. Connect relevant skills with your experience and give your team examples they can adapt.
A customer looking at your profile should be able to connect your skills with the work you can help them do. Start with skills you use today, then show where you have used them.
Give your skills a concrete example.
Belle lists skills she uses with customers and connects them to her role. Her Experience description adds the project, her contribution and its scale. The endorsement counts show support from her connections.
Belle Beaumont · Account executive at Walt
Skills
Show all 5 skills
Experience
Coordinated the brief and approvals for Northstar Studios’ launch, delivering 12 videos across four markets.
Skills: Account Management · Consultative Selling
The people, company and profile details in these examples are fictional.
Build a relevant list, then put the strongest skills first.
Choose names that describe your actual expertise
Choose the most specific available skill that accurately describes your expertise. Consultative Selling says more than Sales. Copywriting says more than Communication. Pharmaceutical Sales adds industry context that Sales alone does not.
Use the language you see in relevant customer briefs and job descriptions, then select the matching skill in LinkedIn. Include broader strengths such as Leadership when they are central to your role and you can demonstrate them.
LinkedIn allows up to 100 skills. You do not need to fill the list. Prioritize the skills that matter to the customers, colleagues or employers you want to reach. See LinkedIn’s current skill limit.
Connect the skill with evidence
Associate a skill with the relevant role or education entry where LinkedIn offers that option. Explain the project and your contribution in that section. Keep skills you can support with real experience, and remove entries that no longer represent what you do.
Put the most relevant skills first
Reorder your list so visitors encounter the expertise you want to be known for. A sales manager moving into enterprise accounts may prioritize Consultative Selling and Account Management over a tool used in an earlier job. LinkedIn explains how to reorder skills.
Highlight your Top skills in About
LinkedIn lets you highlight up to five Top skills in your About section. Choose the strengths you want visitors to remember, based on your current expertise and the work you want more of. This is separate from reordering the full Skills list. See LinkedIn’s explanation of Top skills.
Belle Beaumont · Account executive at Walt
About
I help marketing teams turn campaign briefs into brand videos at Walt. For Northstar Studios’ launch, I coordinated 12 videos across four markets.
Top skills
These are Belle’s priorities for her customer facing role. Choose your own rather than copying the same five skills across the team.
Give endorsements based on work you know
Start by recognizing a colleague, customer or collaborator for a skill you have seen them use. If you would also value their endorsement, follow with a short personal message about the work you shared. Give the endorsement because you mean it, with no expectation that they return it.
Endorsements recognize a skill. A written recommendation can explain the project and your contribution in more detail.
A short endorsement request
Hi Maya, I endorsed you for Campaign Management after our Northstar launch. Your team kept the brief and approvals clear across four markets. If my Account Management skill reflects your experience working with me, I would appreciate your endorsement too. No pressure.
Review skills that no longer fit
Look for tools you have not used in years, skills from work you no longer do and several broad entries that describe the same thing. Keep the skills that support your current expertise and the work you want to attract. Check the endorsements attached to a skill before removing it.
Examples for different roles
Sales: connect the skills to a customer project
Skills: Account Management · Consultative Selling
Experience example: Coordinated the brief and approvals for Northstar Studios’ launch at Walt, delivering 12 videos across four markets.
Marketing: connect the skills to a campaign
Skills: Marketing Strategy · Campaign Management
Experience example: Led the messaging and launch plan for Walt’s Northstar campaign, which generated 180 qualified enquiries.
Customer success: connect the skills to an improvement
Skills: Customer Success · Customer Onboarding
Experience example: Manage 25 customer accounts at Walt. Redesigned the briefing process, reducing average onboarding time from three weeks to two.
Use a writing prompt
Help me review my LinkedIn Skills section. Ask about my current role, customers, projects, tools I use and the work I want to be known for. Suggest specific skill names, a short priority list and up to five Top skills for About. Explain which real experience supports each skill and flag outdated or overlapping entries for me to review. I will confirm the available skill names in LinkedIn. Do not invent skills, endorsements or results.
Help your team show expertise without copying one list.
Share a few relevant skill suggestions for sales, marketing and customer success, with examples of projects that demonstrate them. Ask employees to choose the skills that describe their own responsibilities and connect them with accurate Experience descriptions.
Sales
Account ManagementA customer project and the employee’s role in delivering it.
Marketing
Campaign ManagementA campaign, the employee’s contribution and an approved result.
Customer success
Customer OnboardingA process improvement and the change it produced.
Review Skills directly on LinkedIn. For a broader review, create a company report in Linkwiz with your employees’ LinkedIn profiles. Its 19 checks cover other profile and activity questions, including whether About is present and the company appears in the headline. Skills guidance here is a manual review, not an automated Linkwiz check.
Help employees explain their contribution in Experience.Ready to update it?
Where to add or reorder skills in LinkedIn
On desktop
Open your profile and find Skills. If it is missing, use Add profile section, Core and Add skills. Choose a skill and where you used it, then save. To change the order, open the Skills edit view, then More and Reorder. To highlight Top skills, edit About and select up to five relevant skills.
In the mobile app
Open your profile and find Skills, or use Add section, Core and Add skills. Choose the skill and where you used it, then save. Reorder skills from the Skills edit view using More and Reorder. To highlight Top skills, edit About and select up to five relevant skills.
Removing a skill can affect its endorsements. Review the relevant entry before deleting it. You can manage whether endorsements appear or whether you receive them in your endorsement settings.
Before you move on
- The skills are specific and reflect expertise you actually use.
- Your full list and Top skills in About emphasize what matters most.
- Experience or Education gives useful supporting context.
- Endorsements recognize real work, and requests are personal.
- Outdated or overlapping entries have been reviewed.
Work with customers in more than one language? Add the languages you use professionally.