Checklist
✅ Add a cover image
How to optimize
Where does it show up
Your headline is seen everywhere on LinkedIn: search results, connection requests, comments, posts and reposts.
Focus on value
In up to 220 characters, you get to sum your essence. You can write just your job title, but why stop there?
Your headline should tell people what you actually do or the value you bring - especially if you’re in sales, marketing, or running a business.
If you have interesting social proof to share, use it there.
What not to mention
In terms of social proof, mentioning companies or schools is relevant only if they’re well-known in your field or add instant credibility.
If the company or university name doesn’t carry weight in your industry, it's better to focus on what you’ve done - not just where you’ve been.
Same goes for “ex-Company” mentions (e.g. Ex-Google) skip it if the name doesn’t signal reputation or scale.
When writing new headline ideas, vary styles
Test different styles to see what resonates.
Try formats like:
- Title + expertise (e.g. Sales Manager | B2B SaaS Specialist)
- “I help [your audience] to [their goal]”
- Results-driven (e.g. Scaled ARR from $2M to $8M)
- Witty or bold if it fits your personality
- Short and sharpvs. long and descriptive - both can work depending on your role and style.
Prompt for AI
Let AI tools help you brainstorm.
Use the following prompt to generate headline versions in these styles: