Linkwiz guides
Write a LinkedIn headline that explains your work.
Your headline should help someone understand what you do, where you work and what you can help with. A job title is a starting point. A little context makes it more useful.
LinkedIn shows your headline below your name on your profile and in search results. People also encounter it when you comment or send a connection request, often before they read the rest of your profile.
Give the title some context.
Belle is an account executive who sells video production services. Her title alone does not tell a potential customer that. Adding her company and the people she helps gives them a clearer introduction.
The people and company in these examples are fictional.
Before
Account Executive
A role, without the company or area of work.
After
Account Executive at Walt | Helping marketing teams create brand videos
The role, company and people Belle helps.
Start with the details someone needs to recognize your work. Use the language customers and colleagues use. Keep claims specific enough that your experience can support them.
Same company. Different expertise.
A shared company connection does not require a shared headline. These examples give sales, marketing and customer success room to explain their different responsibilities.
Sales: who you help
The audience and service give a prospect context before a conversation.
Marketing: what you work on
The areas of expertise tell peers what this person can contribute.
Customer success: what you help customers achieve
The responsibility is clear without promising a result the person cannot guarantee.
Another option: add relevant proof
Keep your role and company clear, then add a fact that helps the reader understand your experience. Use a number or project you can verify, rather than a broad claim about being an expert.
Account Executive at Walt | Brand videos for 30 marketing teams
Marketing Manager at Walt | Led the Northstar launch campaign
These fictional examples show two approaches: the scale of your work or a relevant project. Choose proof that matters to the people you want to reach.
Make it easy for the team to update their headlines.
Create a company report in Linkwiz with your employees’ LinkedIn profiles. In Profile Optimization, the Headline check shows who mentions your company in their headline and who does not. The matrix helps you find the people who need an update.
Is the company mentioned in their headline?
Belle BeaumontAccount ExecutiveOptimize
Arielle ReedAccount ExecutiveGood
Maya TorresMarketing ManagerGood
Samir PatelCustomer Success ManagerOptimizeSelected result · Belle Beaumont
Evidence
Account Executive
The role is clear, but Walt is missing.
Recommended next step
Add the company connection: “Account Executive at Walt | Helping marketing teams create brand videos”.
Use the Optimize results to see who needs a headline update. Each person’s finding shows their current headline and a recommended next step you can share with them. Good means the company is mentioned, not that every word of the headline is effective. Use the role examples above to tailor the wording, then review progress across the team on a later scan.
Explore the Headline check in the Linkwiz demoReady to update it?
Where to edit your headline in LinkedIn
On desktop
Open your LinkedIn profile and edit the introduction section at the top. Update the Headline field and save.
In the mobile app
Open your profile from your profile photo, then edit the introduction.
LinkedIn lets you edit your headline separately from your current job title. If you have profiles in more than one language, check the version you are updating.
Use a writing prompt to explore alternatives
Replace the details in brackets with accurate information. Keep only wording you would be comfortable explaining to a customer or colleague.
Write three concise LinkedIn headline options using these facts:
My role: [role]
My company: [company]
My work: [what I do and who I help]
Include my company and keep the language natural. Do not invent achievements, results or expertise.
- My role and company are current.
- The wording explains something useful about my work.
- It sounds like me and makes no claims I cannot support.