Write a headline that gets noticed

Checklist

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✅ Add a cover image

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How to optimize

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Where does it show up

Your headline is seen everywhere on LinkedIn: search results, connection requests, comments, posts and reposts.

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Focus on value

In up to 220 characters, you get to sum your essence. You can write just your job title, but why stop there?

Your headline should tell people what you actually do or the value you bring - especially if you’re in sales, marketing, or running a business.

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If you have interesting social proof to share, use it there.

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What not to mention

In terms of social proof, mentioning companies or schools is relevant only if they’re well-known in your field or add instant credibility.

If the company or university name doesn’t carry weight in your industry, it's better to focus on what you’ve done - not just where you’ve been.

Same goes for “ex-Company” mentions (e.g. Ex-Google) skip it if the name doesn’t signal reputation or scale.

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When writing new headline ideas, vary styles

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Test different styles to see what resonates.

Try formats like:

• Title + expertise (e.g. Sales Manager | B2B SaaS Specialist)
• “I help [your audience] to [their goal]”
• ‍Results-driven (e.g. Scaled ARR from $2M to $8M)
• ‍Witty or bold if it fits your personality
• ‍Short and sharpvs. long and descriptive - both can work depending on your role and style.

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Prompt for AI

‍Let AI tools help you brainstorm.

Use the following prompt to generate headline versions in these styles:

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Prompt: Your input in between the {} signs. It is a short description about me, a short description about my business and a list of keywords that are commonly used in the industry.

Input {
About me: I am a marketer and entrepreneur with 10 years of experience in organic marketing, growth hacking, content marketing and growth management. I founded and led a SaaS company from 0 to $2M ARR and worked in a variety of tech companies from different industries. 
About the service: A typical project starts with evaluating your activity on LinkedIn. We then tailor the service to your specific needs. The service includes a variety of activities such as: profiles optimization, ICP lists building, connections automation, content creation, engagement and conversations management, analytics and reporting, MQL attribution reports, CRM integration, and more.
Keywords: LinkedIn, Organic, SEO, Growth, Optimization, B2B, ABM, Outreach, Inbound, Marketing
}

Your task is to write 5 options of LinkedIn profile headlines, based on input and the following guidelines.
1. Long-form headline, using 220 characters (LinkedIn headline limit)
2. Short headline, up to 80 chars
3. Spicy headline
4. Witty headline
5. A headline starting with my title "CEO at LinkedIn Growth Services"

Guidelines:
* Use clear keywords related to the industry of my business or expertise mentioned in the input I provided.
* Highlight my value by showcasing what I do and how I might help others or solve problems.
* Keep it concise and compelling, with a mix of professional and personal touch to grab attention.
* Take in account mobile optimization, when I leave a comment on a LinkedIn post people see only the first 80 chars‍

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What to optimize next

Next, optimize your Aboust section

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