Before your team starts its next Apollo sequence, review the LinkedIn profiles of the people sending it. A prospect can look up the seller after receiving a connection request or email. Does the profile make the company, role and relevant experience easy to understand?
Keep prospecting, contact research and outreach in Apollo. Add Linkwiz when you also need a company report showing which sellers need profile updates, what each finding means and how to follow up. The useful addition is a review of the employees representing your company, alongside the sequence already being prepared.
Example: Walt creates video content for businesses. Sales and marketing agree which companies to target, then prepare four sellers for the next campaign. Belle Beaumont is an account executive contacting marketing directors about video content.
What does a prospect see when they check the sender?
Apollo sequence activities
Send connection request
Interact with post
Manual email
Belle’s LinkedIn profile
No cover photo. A distant profile photo. A headline that leaves out Walt.
Photo: Hải Nguyễn on Pexels
LinkedIn lets invitation recipients view the sender’s profile before responding. A buyer who receives a cold email may also look the sender up. A clear profile gives that visit useful context.
Review the sellers behind your Apollo sequence
Walt uses Apollo to find contacts at its target accounts, build a list, enrich the relevant records and prepare a sequence. Belle plans a LinkedIn connection request, an interaction with a prospect's post and a manual email. Assign the LinkedIn tasks to the seller who will perform them; a sequence reminder does not carry out the LinkedIn action.
Apollo’s sequence guidance combines email, calls and LinkedIn tasks. Its sequence creation guide explains preparing and editing the steps, including AI assisted messaging and assigned manual tasks. Linkwiz adds a review of the employee profiles behind that outreach.
For the earlier step of mapping the people around a buying decision, see the Sales Navigator guide.
For the profile review, Walt starts a Linkwiz company report and includes its employee LinkedIn profiles. The campaign review focuses on account executives Belle Beaumont and Arielle Reed, and SDRs Peter Panley and Jasmine Vale. Linkwiz brings their public profile and activity findings into one report. The tracked employees do not each need a Linkwiz workspace account.
The report contains 19 checks across Profile, Engagement and Networking. These include whether the headline names the company, whether an About section is present, and whether Featured includes a company related post.
See which senders need which improvements
In Optimization opportunities, Walt sees the number of Good and Optimize results for each check. The Matrix connects those results to the employees. Across this four person group, two headlines need the company name, two profiles are missing an About section, and three Featured sections lack a company related post.
Which sender profiles need attention?
Headline
2 Good · 2 Optimize
About
2 Good · 2 Optimize
Featured
1 Good · 3 Optimize
| Employee | Headline | About | Featured |
|---|---|---|---|
Belle Beaumont Account Executive | Optimize | Optimize | Optimize |
Arielle Reed Account Executive | Good | Optimize | Good |
Peter Panley Sales Development Representative | Optimize | Good | Optimize |
Jasmine Vale Sales Development Representative | Good | Good | Optimize |
Arielle Reed
Peter Panley
Jasmine Vale
Three Profile checks shown. Belle’s About finding is expanded below.
Give each person the relevant request. Belle and Peter need to add Walt to their headlines. Belle and Arielle need an About section. Marketing can provide suitable company posts for Belle, Peter and Jasmine to choose for Featured. A team lead coordinates those requests and agrees when to review them, rather than sending everyone the same checklist.
This review belongs alongside account selection and message preparation. If Belle's email offers help with a video campaign, her profile should explain what she does at Walt and how she works with marketing teams.
Give each seller a specific profile update
Belle is missing an About section. Her individual report flags this under Evidence and explains how to write one under Recommended next step. It also shows an example from Jasmine Vale, an SDR at Walt whose About check is marked Good.
Help Belle add an About section
Belle Beaumont
Does the profile have an About section?
OptimizeEvidence
About
Recommended next step
Add an About section that explains your role at Walt, who you help and how you work with customers. Use Jasmine’s example as a starting point, then write it in your own words.
Example from Jasmine Vale · Good
At Walt, I help marketing teams explore video content for their campaigns. I work with potential customers to understand their audience and goals, then connect them with the right people on our team.
Share the request with Belle: add an About section explaining who she helps at Walt and how she works with marketing teams on video content. Jasmine's example gives her a starting point, while Belle supplies the experience from her own account executive role. The next step is concrete enough for Belle to complete and for the lead to follow up on.
Marketing supplies the current cover image and a relevant company post for Featured. Belle reviews the wording and makes the changes on LinkedIn. She can use the report guidance directly, work through an exported profile optimization plan in ChatGPT or Claude, or discuss the finding privately with Linkwiz in Slack. The employee profile updates guide explains these options.
For the broader report, see how Linkwiz reviews LinkedIn profiles across a team, including company findings, individual evidence and scan comparisons.
Use AI for profile follow-up and sequence preparation
Apollo already provides an AI assistant for prospecting and sequence preparation. Its MCP documentation also describes searching contacts, preparing sequences, managing tasks and reviewing analytics from a connected assistant. Access depends on the Apollo account, plan, permissions and available credits. Recording a LinkedIn task through MCP still does not perform the action on LinkedIn.
A marketing lead can use an assistant connected to Linkwiz to summarize the selected sellers' profile findings and prepare individual briefs. Belle can discuss her headline or About draft using her role and customer experience. Connect the assistant to the product it needs; using both connections does not create automatic synchronization. Keep the profile-update brief in the Linkwiz workflow and the contact, sequence and sending mailbox in Apollo. See the team AI agent guide for the available Linkwiz routes.
Read the contribution behind the completed LinkedIn task
Apollo supports a LinkedIn task called Interact with post. Belle opens the task, reads the prospect's post, makes her contribution on LinkedIn and then marks the task complete in Apollo. Apollo also has task reporting for pending, completed and overdue work. That answers whether the assigned work was recorded as complete; reading the comment answers what Belle contributed.
Linkwiz's Activity Tracking adds visibility into the resulting public interactions. Its external network report brings together the people and company pages employees engaged with. The supporting activity shows a comment alongside the original post.
The task and the contribution
Apollo LinkedIn task
Interact with post
Assigned to Belle Beaumont
Planned for September 18
Complete the action on LinkedIn, then mark the task complete in Apollo.
Linkwiz · Activity Tracking
Belle Beaumont
At Walt, we start with the audience and the message before discussing video formats.
Original post
Julian Vale
We’re planning a video campaign. What helps your team write a clear brief?
DreamWorkshed is one of Walt's target accounts. Its marketing director, Julian Vale, posts about planning a video campaign. Linkwiz shows Belle's comment alongside his post, so Walt can see who she engaged with and what they discussed. Her point about the audience and message relates directly to the service she introduces in her outreach.
Keep the next outreach task in Apollo. Use Linkwiz to read the captured public conversation and decide whether another colleague has relevant experience to add. If Belle needs help drafting her contribution, a connected assistant or Linkwiz in Slack can discuss the post with her. Linkwiz's feed supplies posts and activity context; the conversation supplies drafting help.
See Apollo’s LinkedIn task workflow and the Linkwiz external network reporting example for the two views used here.
If you are comparing how sellers organize calls, emails and LinkedIn tasks, see the Klenty guide.
Belle's comment is one part of the wider picture. In External network, Walt filters the report to these four salespeople and the week of 14 to 20 September. The summary shows 24 interactions with four people and two company pages, made by three of the four employees.
THE WEEK IN VIEW
24 interactions. Who did the team engage with?
INTERACTION MIX
How did the team engage with other teams
The breakdown shows 12 reactions, eight comments, two reposts and two mentions. From there, Most frequently engaged targets and the Directional matrix show which employees engaged with each person or company page. The supporting activity reveals the comments and original posts, including Belle's conversation with Julian.
Review profile changes alongside outreach results
At the next review, ask whether Belle and Peter added the company to their headlines and whether Belle and Arielle added their About sections. Compare available Linkwiz report months for the same employees and checks, then read the individual evidence. In Apollo, review sequence and email performance, including delivered emails, replies and contacts marked interested.
For a longer view, see how to track LinkedIn profile improvements month by month and identify which employees still need support.
Keep those measures separate. A profile finding shows an update; a captured comment shows a contribution; Apollo's sequence metrics show outreach results. If you want to assess whether profile changes helped, record when they happened and compare similar audiences, messages and periods. Neither a passed check nor a completed task proves that a profile update caused more replies.
Use Apollo on its own when prospecting, outreach coordination and its existing reporting cover the decisions you need. Add Linkwiz when you also want a company profile review, individual employee next steps and a view of captured public conversations across the selected team. Start with the sellers in your next campaign, keep one owner for the profile follow-up and leave the outreach tasks in Apollo.
Explore other outreach and relationship workflows, including using HeyReach alongside Linkwiz.
For a comparison of outreach, publishing and advocacy software, see our review of 30 LinkedIn tools.
Use Apollo email analytics to assess outreach results. Explore the Linkwiz profile and activity demo or start a report for the team preparing your next sequence.
Further reading: Apollo MCP documentation; Apollo task overview; employee profile updates; team AI agent guide.
About this workflow
By Linkwiz. Product evidence reviewed 14 October 2026 using the official sources linked in this article and Linkwiz's published report guides. This is a documented workflow, not a paid account or live connector test. The Walt visuals are Examples, not measured customer outcomes. Apollo and Linkwiz are separate products; no direct integration or reply-rate improvement is claimed.
Apollo supports its own AI, task and sales reporting. For current task completion and ownership details, see Apollo's task overview. Public activity captured in Linkwiz and task completion recorded in Apollo describe different things. Review the relevant check windows and account permissions when interpreting the results.
