In a recent episode of Ekaterina Kardakova's channel, Kfir (Leo) Shapira, one of the founders of Linkwiz, shared valuable insights on optimizing your LinkedIn presence. The discussion took 25 minutes and provided actionable strategies for professionals looking to enhance their visibility and engagement on the platform.

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Why people choose LinkedIn as a growth channel

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Ekaterina: "What makes LinkedIn such a valuable platform for professionals?"

Leo (Kfir): "I spoke with someone who considered me an influencer with only a couple of thousand followers. On LinkedIn, the value of your connections matters more than the number of followers. LinkedIn is a prestigious platform with high potential value per contact, especially for B2B operations."

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Understanding the LinkedIn Algorithm

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Leo explained that LinkedIn uses multiple algorithms to assess post performance. Initial engagement within the first hour is crucial.

Leo (Kfir): "There isn't a single LinkedIn algorithm, but rather multiple algorithms at play. The algorithm assesses the post's performance based on initial engagement within the first hour."

Key metrics include time spent on the post, likes, shares, reposts, and comments. High engagement can lead to the post being recommended to users outside of your network.

Leo (Kfir): "High engagement can lead to the post being recommended to users outside of your network."

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Optimizing Your LinkedIn Strategy

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Leo offered several tips for optimizing LinkedIn content:

• Timing is Key: Post during the work week, Monday to Thursday, for optimal visibility.
• Engage Communities: Share posts within relevant groups outside the LinkedIn platform to boost initial engagement.
• Strategic Linking: Avoid direct links in the post itself; instead, include them in the first comment to keep users on the platform.
• Collaborate and Curate: Share content from others and tag them to foster collaboration and expand your reach.

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The Power of Profile Optimization

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Leo highlighted the importance of profile optimization within the LinkedIn traction framework.

Leo (Kfir): "After implementing strategies like posting at optimal times, engaging in communities, curating content, and collaborating with others, the next step is to capitalize on the increased exposure."

He explained the traffic funnel: users see your content and then proceed to your profile. A well-optimized profile is crucial for converting this initial interest.

Leo (Kfir): "If your profile isn't optimized, you risk losing potential followers or connections at this stage. A well-optimized profile is crucial for converting initial interest into meaningful engagement."

He added: "Profile optimization is essential for ensuring that the traffic generated from your posts converts into followers, connections, or other desired actions. Gaining new followers or connections signals to LinkedIn that your content is valuable, which can boost your future content's exposure."

A well-optimized profile is key to increasing conversions.

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Key Takeaways

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• LinkedIn values quality connections over quantity of followers
• Initial engagement (first hour) is crucial for post visibility
• Post during workdays (Monday-Thursday) for better reach
• Place links in comments rather than in the main post
• A well-optimized profile is essential for converting views to connections