Linkwiz vs ProfilScore

Use Linkwiz when you are responsible for the team's updates

Example: your sales team is preparing for a campaign in France. The company cover and approved description are ready, but some employees still list an old workplace or omit the company from their headline. You need to see who needs help and send each person the relevant update.

Open the Linkwiz company matrix, inspect a finding and use its evidence to decide what to send. The team profile audit guide shows that review in detail.

Linkwiz · Demo CompanyProfile Optimization

PROFILE · HEADLINE

Is the company mentioned in their headline?

54 Good46 Optimizeof 100 profiles

Selected rows from the Demo Company matrix

Employee	Headline	Cover	Profile Intro	Workplace
Alex Bennett Software Engineer	Good	Good	Good	Good
Alex Carter Chief Executive Officer	Optimize	Good	Optimize	Optimize

Example · See which employees need which profile updates.

Send the approved cover where it is needed. For a headline, share the company context and a good colleague example, then let the employee explain their own work. A personal score can guide that employee; the shared report helps the lead coordinate the team.

Turn a headline priority into wording you can publish

ProfilScore's free tool collection gives you somewhere to go after the questionnaire. For French-speaking employees, that can make the first rewrite easier.

Example: a salesperson's headline says only “Account Executive.” In the generator, enter their role, the customers they work with and the value they help deliver. Supply a result only if it is accurate and suitable to share. The About generator offers a similar starting point for the longer introduction, with a choice of tone.

The employee should edit the draft for their own voice and check company claims before publishing. The About analyzer can provide additional feedback on the text they paste. These are writing aids; the useful outcome is a clearer live profile, not simply another saved draft.

For a team rollout, give each employee a short brief: the change needed, the approved company facts or asset, and who can answer questions. Linkwiz findings and passed colleague examples help make that brief specific. The employee updates guide explains how to support the update.

When someone needs a conversation about their findings, Linkwiz's connected AI assistants and Slack agent can help them work through the changes. An exported personal optimization plan also gives their own assistant instructions to follow. See the team AI agent guide.

For a cover update, send the asset as well as the advice

A note to “improve your banner” leaves the employee to solve a design problem. If the company already has an approved cover, send that file with the request. Use an employee who passed the relevant Linkwiz check as a practical example.

ProfilScore’s banner generator lets a person choose text, colors and a layout, then export a PNG. It can help create an asset; the employee still needs to review it and upload it to LinkedIn.

If employees create their own covers, agree the logo, colors and company wording first. Use Linkwiz to identify who needs an update and review later findings; use the design tool to make the asset. That keeps creative help connected to the team task.

For a reusable company asset library, the Canva guide explains the handoff from a cover design to an employee’s profile update.

Review the live change, then use the score as a second reference

For an individual, save the starting scorecard and the wording you intend to change. Publish the revised profile, then repeat the questionnaire consistently. ProfilScore's score page says answers are not retained when you close it, so keep your own dated records.

Review those records alongside the actual headline, About section or cover you changed. The useful question is whether the profile now explains the person's work more clearly. The questionnaire score alone cannot answer whether the changes brought more relevant conversations.

In Linkwiz, compare available scans for the same employees to inspect changed profile findings. For participation, choose comparable periods and employee groups, then read the supporting contributions behind the totals. The profile progress guide and engagement review guide cover those reviews.

For the marketing lead, the follow-up is practical: which employees completed their updates, what still needs attention and who would benefit from more help. Keep that team review separate from an individual's writing feedback.

Try the workflow before rolling it out

Choose one employee and one useful change. If they can use ProfilScore's French assessment and writing tools to make that update confidently, it may be enough for their individual task. Consider the human service when they need judgment about positioning or a reviewed rewrite.

If the harder part is identifying updates across employees, distributing the right assets and knowing what changed later, start with a small Linkwiz company report. Check whether the findings let your team lead give each employee a clear next step.

The tools can also serve different parts of the same process: ProfilScore for individual writing or coaching, Linkwiz for the shared review and follow-up. Agree the company context first, and judge the process by useful updates completed.