One campaign. Three people with different things to say.
Example: Walt is promoting a guide to better video briefs. Arielle in marketing knows how the team chooses a message. Belle in sales hears the questions buyers ask before committing. Jasmine in customer success knows where project feedback gets stuck. Sending them the same caption would lose most of that experience.
Use Linkwiz to review their profiles and find company conversations they could contribute to. Use Kadenzo to organize the posts they choose to publish, including drafts, reviews and timing. The practical question is whether you need that shared publishing process, alongside support for the people taking part.
| Step | Linkwiz | Kadenzo |
|---|---|---|
| Prepare the contributors | Find company-related updates across employees and share good examples. | Offer individual writing feedback through the free profile optimizer. |
| Choose each person's angle | Find company and colleague posts; discuss relevant ideas with a connected assistant. | Develop a draft for the chosen network, purpose and contributor. |
| Agree who signs off | Share the relevant company facts and employee guidance. | Route posts marked for review through Enterprise approvals. |
| Manage access | Give appropriate access to company reports and employee support. | Connect publishing accounts and scope client reviewers to their posts. |
| Use an AI assistant | Discuss accessible report findings and captured activity through a supported connection. | Use its separate MCP connection for supported publishing tasks. |
| Review the next campaign | Compare available employee scans and read captured LinkedIn participation. | Review publishing history and analytics for networks that return metrics. |
1. Prepare the profiles behind the campaign
Create a Linkwiz company report and select the employees involved. Review their findings before the campaign begins. A missing company cover needs an approved asset; a headline without the company needs wording the employee can use. Open each finding for the evidence and recommended next step.
For Belle, a useful headline could connect her sales role at Walt with the brand video projects she helps customers plan. Give her the company facts and a colleague example, then let her decide how to describe that work. The team profile audit guide covers that review.
PROFILE · HEADLINE
Is the company mentioned in their headline?
| Employee | Headline | Cover | Profile Intro | Workplace |
|---|---|---|---|---|
 Alex Bennett Software Engineer | Good | Good | Good | Good |
 Alex Carter Chief Executive Officer | Optimize | Good | Optimize | Optimize |
Example · See which employees need which profile updates.
Keep a short campaign checklist outside the publishing calendar: employee, profile update, person helping and follow-up date. Kadenzo handles the planned posts; this checklist keeps profile work from disappearing once the posting schedule fills up.
Use the free optimizer when an employee wants writing feedback
Kadenzo also has a free LinkedIn profile optimizer. Its public form accepts a profile URL, PDF or pasted text and provides section checks, a score and an action plan. AI coaching adds writing suggestions. It can be a useful individual starting point before paying for a publishing workflow.
Example: Belle can review whether her headline explains what she does and whether her opening About paragraph gives customers a reason to keep reading. She supplies the experience and checks any suggested claims. The goal is wording she can stand behind when someone follows a post back to her profile.
Linkwiz gives the campaign lead a shared view of employee findings and follow-up. After Belle makes the change on LinkedIn, review the next available scan. Keep her revised text and the live profile update as separate steps on the campaign checklist.
For a focused writing brief before the campaign, the Easy-Peasy.AI guide walks through turning an employee's role notes into headline and About drafts.
2. Turn the campaign into distinct employee contributions
Example brief for Belle: “Write a LinkedIn post for marketing buyers planning a brand video. Explain why I ask which audience matters most before a brief is approved. Use my own customer experience, which I will provide. End with a practical question. Do not invent a customer, quote or result.”
Kadenzo’s AI caption writer uses a topic and purpose to produce drafts for the networks selected. Give it the employee's observation and intended audience, then have the person edit the draft. Arielle could explain choosing the message; Jasmine could explain consolidating feedback. Those are different contributions to the same campaign.
Its LinkedIn publishing page documents personal-profile publishing and native PDF documents. Belle's question may work as a short text post. Arielle's sequence for choosing a message may suit a document. Use the calendar to space the approved contributions around the campaign, and confirm the supported destination account before scheduling.
If preparing consistent briefs and drafts is the bottleneck, the Copy.ai guide covers shared company facts, individual author voices and repeatable post formats.
3. Keep the employee's voice and the company's review together
Kadenzo’s team workflow keeps review comments and revisions with the post. Posts marked for review require approval before publication. The pricing page places this workflow on Enterprise.
For Walt's campaign, assign one marketing reviewer to check the guide link, approved claims and timing. Each employee checks that the personal experience and wording are theirs. Use the review notes to resolve specific issues, such as an unsupported claim or a customer detail that should be removed.
For agencies or teams managing several brands, client profiles group connected accounts and calendars by brand, with reviewers scoped to the relevant client. This is useful if an agency manages Walt alongside other companies. Keep each client's drafts and reviewers in the right group.
Before rolling this out, confirm who can draft for an employee account, who can review and who can schedule. Test that arrangement with one willing contributor. The employee updates guide covers the profile guidance that sits alongside the campaign workflow.
For another publishing-review workflow, the SocialCal guide looks at who reviews, who publishes and how the calendar fits the employee program.
Optional: prepare the work in your AI assistant
Kadenzo offers a separate API and MCP connection for compatible clients including Claude and ChatGPT. The feature page describes caption generation, post management and supported analytics; the pricing page lists API access from Professional.
A connected assistant can also use accessible Linkwiz findings and activity to help an employee choose their next step. Employees can discuss the work with Linkwiz in Slack or use a personal optimization plan in their own assistant. The team AI agent guide explains these options.
Example request: “Review Belle's accessible Linkwiz findings and ask her for a customer question related to our video-brief guide. Help her draft a LinkedIn post. If Kadenzo is connected, show the available draft or scheduling options, but wait for approval of the text, account and time before publishing.”
This requires separate connections and permissions in a client that supports them. Confirm the actions available in your Kadenzo account: its API page describes broader capabilities than the schedule-only pricing FAQ. You can use the same brief manually if you do not need an automated handoff.
4. Give employees a way to join the conversation, too
Jasmine may have a useful answer for the company's existing post but little reason to write a separate one. Include that contribution in the campaign plan rather than treating a new scheduled post as the only way to take part.
Linkwiz’s Activity Tracking brings together relevant company and colleague posts with captured interactions. Use that feed to find a conversation where Jasmine's experience with project feedback would be useful.
Who needs help with which activity?
| Employee | Following | Company Likes | Company Comments | Company Reposts | Company Mentions |
|---|---|---|---|---|---|
 Belle BeaumontAccount Executive | Good | Good | Optimize | Optimize | Optimize |
 Arielle ReedMarketing Lead | Good | Good | Good | Good | Good |
 Peter PanleySDR | Optimize | Optimize | Optimize | Optimize | Optimize |
 Jasmine ValeCustomer Success Manager | Good | Good | Good | Good | Optimize |
Example Linkwiz report: see who needs support with company engagement.
The posts provide the starting point. An AI assistant connected to Linkwiz, or the Slack agent, can ask Jasmine about her experience and help shape a comment. The weekly recommendations guide shows how to make that support part of the team's routine.
Kadenzo also offers a social inbox, keyword listening and DM automation for other parts of a social campaign. Check the network coverage for the feature you need: the current inbox and keyword-listening lists do not include LinkedIn, and DM automation is documented for Instagram and Facebook. For this LinkedIn workflow, plan how employees will return to the original conversation.
5. Review what published and what the team contributed
Kadenzo’s analytics documentation covers connected-account performance and comparisons over time, with branded reports on Professional and Enterprise. It can support the other networks in a wider campaign.
For LinkedIn, the current analytics FAQ says posts can publish through Kadenzo but dashboard metrics are not returned. Use LinkedIn's own analytics to review those posts. Do not choose Kadenzo on the assumption that its publishing connection also provides employee LinkedIn performance reporting.
Use Linkwiz to review changed profile findings and the captured company-related activity. Open the contributions behind the totals to see what employees actually added. The profile progress guide and engagement review guide cover those reviews.
End the campaign review with specific decisions: which profile updates still need help, which employee had a useful perspective to develop and which conversations deserve a follow-up. Keep publishing reliability, post performance and employee participation visible in that review.
Choose the plan around your review process and account count
| Product or plan | Price | Planning detail |
|---|---|---|
| Linkwiz Starter | $25/month or $250/year. | 25 tracked people, 1 company and 3 workspace members. |
| Kadenzo Starter | $19/month. | 5 connected accounts; 75 AI captions/month. |
| Kadenzo Professional | $29/month. | 15 accounts; 200 AI captions/month; up to 5 client profiles; API access. |
| Kadenzo Enterprise | $49/month. | Unlimited accounts and client profiles; 500 AI captions/month; team approvals. |
| Kadenzo profile optimizer | Free. | Separate individual profile review utility. |
Example budget: three employee LinkedIn accounts plus two supported accounts on other networks use five Kadenzo account slots. That fits Starter's count, but formal approvals require Enterprise. Its pricing page lists a $1 activation charge for a seven-day trial, followed by automatic plan renewal unless cancelled.
At the listed monthly rates, Linkwiz Starter plus Kadenzo Enterprise totals $74/month. That example combines up to 25 tracked people in one company with Kadenzo's approval workflow; confirm the reviewer and publishing access your team needs. Linkwiz pricing explains tracked people and workspace access separately.
Test one campaign before moving the whole team
This pairing is most useful when marketing coordinates several contributors or networks and needs an organized draft-to-publication process. If employees already publish comfortably themselves and need only profile guidance or help finding relevant conversations, start with that narrower task.
For a trial, use one campaign, three willing contributors and one reviewer. Complete one profile update, prepare distinct post briefs, return a draft for revision and confirm the intended account and time before scheduling. Check whether the process reduces chasing and still leaves each person comfortable with their post.
Afterward, review publication status, LinkedIn post results and the available Linkwiz findings and contributions. Keep the parts that made participation easier. Expand access only when the team has a repeatable process worth sharing.
Start a reportAbout this guide
By Linkwiz · Evidence reviewed 16 October 2026. Reviewed official Kadenzo profile optimizer, LinkedIn publishing, caption writer, approvals, client profiles, API/MCP, analytics, inbox, listening, DM and pricing pages, plus current Linkwiz pricing. Existing approved report examples are retained. No account, paid trial, profile submission, connector or publishing workflow was tested.
The campaign and brief are examples to adapt. This is a proposed workflow, not a tested direct integration. Kadenzo's API feature page and pricing FAQ differ on action scope, and some plan summary bullets differ from the detailed table. Confirm the current account entitlements, supported destinations and reviewer access before committing.
Prices use regular monthly USD rates. The $74 example is the sum of two separate subscriptions, not a bundle. No reach or performance improvement is promised. Linkwiz follow-up reflects available scans and captured activity.
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