Already using Copy.ai? Put your company messaging to work on LinkedIn.
Marketing has refined the company story. The sales team still has old headlines, and employees keep asking for help writing about what they do. Copy.ai can help reuse that messaging, but someone still needs to decide which profiles need attention and what each person should change.
This workflow starts with Linkwiz findings, gives Copy.ai a focused brief and returns the draft to the employee for review. It is especially useful when your team already uses Copy.ai for company knowledge or content production. Start with one profile update; add a recurring post format if the same need keeps coming up.
| Your team’s job | Use Linkwiz for | Use Copy.ai for |
|---|---|---|
| Choose the first update | Review employee profile findings, evidence and next steps. | Reuse approved company facts in the employee's brief. |
| Help with profile wording | Share the finding, relevant guide and useful colleague examples. | Draft wording from the employee’s role, experience and company context. |
| Help an employee write a post | Find useful company context and conversations worth joining. | Develop the person's own notes into a draft in their voice. |
| Repeat a content format | Review which employees need what kind of support. | Use Content Agent Studio for repeated formats and Workflows for larger processes. |
| Collect input from colleagues | Help employees act on their own findings and contributions. | Use a shared writing process or a configured workflow form. |
| Review improvement | Compare available profile scans and read captured employee activity. | Review drafts and workflow runs to improve the next brief. |
1. Choose a profile update that needs writing help
Example: Walt has refreshed how it describes its video production services. The marketing lead wants employee profiles to reflect the company accurately, while each person explains their own work. A Linkwiz report shows whose headline needs the company connection and who needs a different update, such as the approved cover.
Review the company matrix, then open each relevant finding before assigning writing work. A cover update needs the file; a headline update needs company context and the employee's role. The team profile audit guide explains how to review the evidence.
PROFILE · HEADLINE
Is the company mentioned in their headline?
| Employee | Headline | Cover | Profile Intro | Workplace |
|---|---|---|---|---|
 Alex Bennett Software Engineer | Good | Good | Good | Good |
 Alex Carter Chief Executive Officer | Optimize | Good | Optimize | Optimize |
Example · See which employees need which profile updates.
For Belle, an account executive, make the task specific: add Walt to her headline and explain her work with customers. Give her the finding and a useful colleague example. Ask which customers she works with and what she helps them clarify before production starts.
Copy.ai’s LinkedIn summary template can also provide a starting structure when an employee wants to work on their About section. Use the employee's responsibilities and experience in that brief; a company description alone will not explain their contribution.
2. Keep company facts separate from the employee's experience
Copy.ai’s Infobase lets a team save product descriptions, positioning and other reference material, then bring it into prompts using tags. That gives writers a reusable source for company facts.
Create a concise reference with the company description, intended customers, approved service names and claims employees can use. Keep a named marketing owner responsible for updating it when the message changes.
For Belle's brief, add a separate paragraph about her role: she helps customers clarify the audience, message and scope of a video project. Ask her for an example or question from her own work. Shared company facts can stay consistent; the personal contribution should come from Belle.
Transfer only the relevant Linkwiz finding and approved context into the writing brief. This can be a manual handoff. There is no need to design a data connection before you know whether the brief produces useful drafts.
The Jasper guide is another useful reference for bringing shared company messaging into employee writing.
3. Give the employee a prompt they can actually use
Copy.ai’s Brand Voice supports styles based on existing writing or a manual description, including different voices for different authors. Choose examples from the person you are helping when their own writing style matters.
Example prompt: “Write three LinkedIn headline options for Belle Beaumont, Account Executive at Walt. Use the attached company description and Belle's role notes. Name Walt and explain her work with customers planning video projects. Keep the language direct. Do not invent results, clients or expertise. Flag anything you need Belle to confirm.”
Review the options with Belle. Does the headline name the company, describe her actual work and sound like something she would say? Ask her to edit the version she prefers and update LinkedIn. Keep the final wording in the review notes so the next person does not have to reconstruct the decision.
Copy.ai’s Chat is a sensible place to try a single writing task. You can apply the same brief structure to an original post once the employee has something specific to say. The LinkedIn content workflow guide covers choosing the idea and developing the draft.
If you are also considering focused headline and post generators, the Easy-Peasy.AI guide shows how to turn the same role notes into a profile draft, post or carousel.
4. Turn a useful post format into a repeatable agent
The current Content Agent Studio guide describes how to configure a repeatable format with writing examples. Its walkthrough uses LinkedIn posts and recommends at least three examples when creating an agent.
Try a format your team has a reason to repeat, such as answering a question customers ask before buying. Choose examples that show the desired author's voice, structure and level of detail. Keep each new brief grounded in a fresh observation.
Example brief: “A customer asked whether one video could serve both new prospects and existing customers. My advice was to choose the primary audience before agreeing the message. Draft a LinkedIn post explaining how that decision changes a video brief. Ask me for missing details rather than inventing what happened next.”
The employee checks the account of the conversation and the advice before publishing. If every draft needs the same correction, revise the examples or instructions. If useful personal detail is missing, improve the brief. An agent is worth keeping when it reduces repeated briefing and editing.
5. Add a workflow when collecting and routing drafts becomes the problem
Copy.ai’s Workflow Builder can combine steps such as gathering inputs and generating text. Tables can supply shared data for a larger process.
Once a small trial works, decide how colleagues will submit their notes and receive drafts. For example, marketing might collect the employee's role, chosen topic, real observation and approved source, then route the draft to that employee for review.
Copy.ai’s workflow support guide documents shareable forms that let colleagues without a Copy.ai license trigger a configured workflow, plus saved runs and API triggers. Confirm the plan and setup for the route you need.
A useful form asks for the material the writer cannot guess: the employee's point of view, a specific example and the claim they want to make. Include an agreed review destination. Test the full path from submitted brief to reviewed draft before inviting the wider team.
If the next challenge is approving and scheduling employee posts, the Kadenzo guide follows a campaign from contributor briefs through review and publication.
Assign owners for the facts, the draft and the live update
Copy.ai organizes collaboration through workspaces and teamspaces. Its role documentation describes administrative and team access. Confirm the permissions available in your account before sharing company material or a writing process.
Marketing owns the company reference. A content lead maintains the examples and agent instructions. The employee supplies their experience, approves the wording and makes their profile update. These can be different responsibilities even when one person handles several of them.
Choose the smallest practical review group. A factual product claim may need marketing input; an employee's personal lesson needs that employee's judgment. Agree when a draft is ready so it does not sit in a shared folder waiting for an unspecified approval.
Copy.ai offers its own AI and integrations. Linkwiz's connected assistants and conversational Slack agent can also help employees discuss accessible findings and work through updates. Use the route that fits the team; adding Copy.ai is most useful when you need its shared references or repeatable content process.
Use relevant conversations as another starting point
A customer question might make a useful original post. It might also be a useful comment on a company or colleague post already discussing that issue. Give employees both options when deciding how to contribute.
Linkwiz’s Activity Tracking provides company and colleague posts, captured interactions and supporting activity. Review that context to find a conversation that fits the employee's work.
Who needs help with which activity?
| Employee | Following | Company Likes | Company Comments | Company Reposts | Company Mentions |
|---|---|---|---|---|---|
 Belle BeaumontAccount Executive | Good | Good | Optimize | Optimize | Optimize |
 Arielle ReedMarketing Lead | Good | Good | Good | Good | Good |
 Peter PanleySDR | Optimize | Optimize | Optimize | Optimize | Optimize |
 Jasmine ValeCustomer Success Manager | Good | Good | Good | Good | Optimize |
Example Linkwiz report: see who needs support with company engagement.
The feed provides posts and context. Connected AI assistants and the conversational Slack agent can discuss the employee’s experience and help draft a contribution. The weekly recommendations guide explains that support routine.
Use Copy.ai when the employee wants to turn the idea into an original post using the team's writing process. Use a connected assistant or Slack conversation when they want help discussing a contribution to a post in the Linkwiz feed.
Follow up on the changes, and improve the next writing brief
After the employee updates their profile, compare available Linkwiz scans and inspect remaining findings. The profile progress guide explains how to review the changes.
For activity, read the captured contributions alongside the posts they relate to. Use that review to find the next useful opportunity or identify who needs more help getting started.
In Copy.ai, review the drafts and applicable workflow runs. Repeated corrections to company facts point to the shared reference. Generic writing may need better role notes or author examples. Update the source of the problem before producing another batch.
A completed draft is one milestone; the employee's live update is another. Keep both visible in your own process. Use LinkedIn analytics or your chosen reporting tool for post performance rather than treating the number of generated drafts as the result.
Budget for the writing team and the employees you review
| Option | Public price | What to confirm |
|---|---|---|
| Linkwiz Starter | $25/month or $250/year, USD. | 25 tracked people, 1 company and 3 workspace members. |
| Copy.ai Chat | $29/month, or $24/month billed $288/year. | The live Chat card lists 5 seats, unlimited chat words and projects, and model access. |
| Copy.ai Enterprise | Custom scope through the sales team. | Workflow capacity, content agents, integrations, API/bulk runs, team roles and implementation. |
The current pricing page shows these Chat prices and a custom Enterprise route. Confirm content-agent access and workflow credits for your intended setup; the Chat price alone does not establish those entitlements.
Start by counting who operates the writing process and who only needs to provide input or approve a draft. Separately, Linkwiz pricing counts the employees you track and the people who access the workspace. A profile included in a report does not require its owner to have a paid Linkwiz account.
Try it with one employee before building a team process
Choose one real profile finding, one employee and one approved company reference. Give Copy.ai the role notes and a clear task. Record how much editing the employee needs, which facts need correction and whether they complete the update.
If the brief works, try it with employees in different roles. Their drafts should accurately reflect the same company while explaining different work. Keep the shared reference, employee input and review responsibilities clear before adding forms or agents.
If your team only needs occasional help with one profile, a reusable prompt or Linkwiz's existing recommendations and AI support may be enough. Add Copy.ai's repeatable workflow when shared context and recurring content production justify maintaining it.
Start a reportAbout this guide
By Linkwiz · Evidence reviewed 16 October 2026. Reviewed official Copy.ai product pages, Infobase, Brand Voice, Content Agent Studio and workflow documentation. Inspected the public Chat monthly/annual and Enterprise pricing displays, and checked current Linkwiz pricing. No paid account, generated draft, agent, integration or publishing connection was tested.
Copy.ai's visible pricing displays show Chat and Enterprise. Other plan cards appear in initial HTML, and older or migrated documents describe different tiers. Prices here use the visible selectors; content-agent, workflow and permission entitlements should be confirmed for the intended account.
This is a proposed workflow using both tools, not a direct Linkwiz connector or an automatic LinkedIn publishing integration. The prompt and brief are examples readers can adapt, not outputs from a product test. Vendor capability descriptions do not establish draft quality or customer outcomes.
Linkwiz progress depends on available scans, and activity reviews reflect captured contributions. Explore more content and publishing tools or profile optimization tools.