Connect employee preparation with a useful publishing routine
A team publishing more on LinkedIn creates more reasons for people to visit employee profiles. A launch post may bring customers to the salesperson who shared it. A practical lesson may send readers to the customer success lead who wrote it. The profile should make their role and company connection easy to understand.
LinkPost can already help an employee review their profile, plan content and work from ChatGPT or Claude. Add Linkwiz when a lead also needs shared employee findings and a view of company participation. Keep one owner for profile follow-up and one agreed publishing process.
| Step | Linkwiz | LinkPost |
|---|---|---|
| Prepare the employees | Review company-related profile findings and share the right updates and examples. | Use its free profile checker for individual feedback and suggested headline/About wording. |
| Choose a useful contribution | Find company and colleague posts in the activity feed; discuss relevant contributions with a connected assistant. | Develop topics and a content plan with the strategy agent. |
| Write and refine a post | Bring the employee’s role, experience and accessible report context into the conversation. | Generate draft options, repurpose sources, edit and use predictive post feedback. |
| Plan publication | Keep the employee follow-up and company participation review organized. | Use the calendar for drafts, scheduled posts and publishing. |
| Work in an AI assistant | Discuss accessible findings and activity with a supported Linkwiz connection. | Use its separate MCP connection to generate, score and manage posts. |
| Review the next round | Compare available profile scans and read captured company-related participation. | Review post results and use the findings to improve the next content plan. |
Start with the profiles behind the posts
Before asking a group of employees to post about a launch, create a Linkwiz company report and review their profile findings. Open the employee matrix to see who needs a company cover, whose workplace needs updating and where the company connection in a headline needs attention.
The team profile audit guide explains how to read the evidence and next steps. Good examples from colleagues who passed the relevant checks can make the expected update easier to understand.
PROFILE · HEADLINE
Is the company mentioned in their headline?
| Employee | Headline | Cover | Profile Intro | Workplace |
|---|---|---|---|---|
 Alex Bennett Software Engineer | Good | Good | Good | Good |
 Alex Carter Chief Executive Officer | Optimize | Good | Optimize | Optimize |
Example · See which employees need which profile updates.
Share the relevant asset or guidance with each employee. They can explain their own expertise while making it easier for a visitor to recognize the company they represent.
LinkPost also offers a free profile review
LinkPost is more than a post writer, and its free profile checker overlaps with profile optimization. It asks for a public profile URL and email, then sends a score, priorities and suggested headline and About wording.
That can help an employee improve their individual professional story. The wider Linkwiz workflow helps a company lead organize findings across employees, distribute company assets, support updates and review later changes.
For one author, the individual profile checker may be enough to identify writing changes. A company rollout also needs someone to distribute the right cover or role information, answer employee questions and review the later update. Assign that follow-up instead of sending two competing checklists.
Turn the team’s experience into posts people can learn from
For example, your company may have published a guide to preparing a video brief. Belle, an account executive, could write about a question customers often ask before production starts. A marketing colleague could explain why the team chose a particular message. Each person brings something different to the topic.
LinkPost’s repurposing workflow accepts sources such as a video, podcast, article, PDF or voice note. Give it material the employee can use, then add the experience and details that make the post theirs.
Its post generator describes generating and scoring multiple versions of an idea, with style personalization and editing. Use the feedback to compare possible openings and angles, then check the facts and keep the wording that fits the person.
For ongoing planning, the strategy agent combines content planning, conversation and draft editing. Start with the company’s priorities and the employee’s experience rather than treating a full calendar as a target everyone must meet.
Predictive post feedback can help with a draft decision. It should not be treated as a promise of reach, customers or revenue.
Agree who reviews and publishes each employee’s post
The employee owns their personal LinkedIn presence. A marketing lead may help with company facts or a campaign’s message; the employee supplies the experience and reviews the final wording.
LinkPost’s calendar documentation describes weekly and monthly planning, a queue and draft, scheduled and published states. After the post is agreed, use the supported scheduling workflow for the appropriate connected account.
Start with two authors and one reviewer. Confirm how each author’s LinkedIn account connects, which seats are needed, who can edit or schedule, and how final approval works in the arrangement you choose. Decide whether the reviewer uses a product role or a separate review process before inviting the wider team.
Linkwiz report access and the employees being reviewed are a separate consideration. Employees whose profiles appear in a company report do not each need a paid Linkwiz account. The employee updates guide covers practical support and handoff.
Bring both tools into your AI workflow where supported
LinkPost has its own MCP integration. Its documentation describes generating and scoring posts and managing drafts from compatible assistants such as ChatGPT and Claude.
Linkwiz’s connections let a supported assistant discuss accessible report findings and activity. An employee can also ask the conversational Slack agent for help or upload an exported personal optimization plan to their own assistant. See the team AI agent guide.
For Belle’s post about customer questions, first use accessible Linkwiz findings or feed posts to establish the company context. Then use LinkPost to prepare or score a draft in her own voice. If the assistant supports both connections, connect each separately and confirm the available actions; one connection does not give it access to the other product.
Review the company facts, Belle’s experience and the wording before moving the draft into the supported publishing workflow. Confirm the author’s account and publication time. Shared assistant access does not mean automatic data transfer or a direct Linkwiz–LinkPost integration.
Keep company conversations alongside the publishing plan
An employee can publish useful posts and still miss the company or colleague discussions where their expertise would help. Publishing and joining an existing conversation are both valuable forms of participation.
Linkwiz’s Activity Tracking gives the team a focused feed around the company and colleagues, with captured interactions and supporting activity. A lead can inspect those contributions alongside the company report’s engagement findings.
Who needs help with which activity?
| Employee | Following | Company Likes | Company Comments | Company Reposts | Company Mentions |
|---|---|---|---|---|---|
 Belle BeaumontAccount Executive | Good | Good | Optimize | Optimize | Optimize |
 Arielle ReedMarketing Lead | Good | Good | Good | Good | Good |
 Peter PanleySDR | Optimize | Optimize | Optimize | Optimize | Optimize |
 Jasmine ValeCustomer Success Manager | Good | Good | Good | Good | Optimize |
Example Linkwiz report: see who needs support with company engagement.
Connected AI assistants and the Slack agent can discuss a relevant post with the employee and help draft a comment, repost or a post of their own. The Linkwiz feed supplies posts and context; the conversational assistant supplies drafting help.
The weekly recommendations guide explains how to make those opportunities easier to find. Use this alongside LinkPost’s publishing routine, rather than asking employees only to fill their calendars.
Read the post results and the team’s progress separately
LinkPost’s analytics documentation describes post results over time, comment sentiment, content categories and comparisons with public profiles. Use it to assess the writing and response. Separately, check whether employees updated their profiles or joined relevant company conversations; better post results alone do not answer those questions.
A post categorized as awareness, consideration or conversion content does not by itself show a completed sale. Review actual business outcomes separately from response counts or a content category.
In Linkwiz, compare available scans for the same employees to inspect changed profile findings. For activity, choose suitable periods and consistent employee groups, then read the supporting contributions behind the totals. The profile progress guide and engagement review guide explain the two reviews.
Bring those lessons into the next round. Some employees may need help updating their profile; others may need a stronger source for a post or a more relevant conversation to join.
Budget for the current plans and the people using them
| Product | Price reference | What to check |
|---|---|---|
| Linkwiz Starter | $25/month or $250/year, USD. | 25 tracked people, 3 companies and 3 workspace members; profile optimization and activity tracking. |
| LinkPost Standard | €79/month, EUR. | Current production pricing lists generation, scoring, stats, scheduling, repurposing and MCP. Confirm team seats and connected accounts. |
| LinkPost Signature Pack | €490/year, EUR. | Pricing lists Standard features plus a strategy call, academy and priority support. Confirm the current terms. |
| LinkPost profile checker | Free. | Public profile URL and email required for the report; separate from the full publishing product. |
Use the current LinkPost pricing page, rather than older comparison pages with different amounts. It marks A/B testing and carousel generation as “soon”; do not plan your workflow around those features until available.
LinkPost’s fully loaded homepage advertises V2.5 as open, and its login page leads to an account-signup form. Before a team rollout, confirm access to the features, author accounts and review permissions you need. The feature pages say the full product has no free trial; the free profile checker is a separate starting point.
Linkwiz pricing separates tracked employees from workspace members. Budget for the people who operate each tool and the employees you want to review, rather than assuming the billing units match.
When does this pairing make sense?
Use LinkPost alone when employees need a writing, planning and publishing routine and you already handle profile updates and company participation. Its individual profile checker and MCP access may cover your immediate needs.
Add Linkwiz when someone needs a shared view of who should update what and which company conversations the team is joining. Pilot the pairing with two authors, one reviewer and a real company topic. Agree who helps each employee and when to review both post results and company participation.
If the immediate task is only a profile update, start with that rather than buying a publishing workflow too. Expand the pairing after the pilot answers both questions and the account permissions fit your team.
Start a reportAbout this guide
By Linkwiz · Evidence reviewed 14 October 2026. Reviewed current public LinkPost product, profile checker, writing, calendar, MCP, analytics and pricing pages, plus current Linkwiz pricing and approved guides. The loaded homepage’s open status and the login-to-signup route were verified. No account created, profile submitted, connector installed, paid plan purchased or publishing action tested. The reused reports are labeled Example.
Current pricing takes precedence over older comparison amounts and legal copy describing the service as free. Initial page content still shows waitlist wording, but the loaded homepage announces V2.5 as open. Some localized feature-page signup links returned a 404; the login page’s Create an account route worked. Team entitlements, paid features and exact MCP tool schemas were not tested.
Vendor performance examples, prediction accuracy and data-volume claims were not independently verified and are not presented as measured results for this workflow. Publishing instructions remain subject to the connected account and current access. Linkwiz progress requires multiple available scans and consistent employee selection; activity totals reflect captured interactions.
Explore more content and publishing tools and the profile tools research.