Turn your team’s expertise into a regular LinkedIn presence
A colleague has a useful story from a customer conversation. Another knows why the team chose a particular approach. Getting those experiences onto LinkedIn takes more than asking everyone to post: people need a clear profile, a relevant starting point and help turning an idea into something worth reading.
Use Linkwiz to review employee profiles and participation. Use AuthoredUp to prepare posts, collaborate on drafts and learn from content performance. AuthoredUp also supports team analytics and AI connections, so the shared workflow should build on those capabilities.
| What your team needs | Linkwiz | AuthoredUp |
|---|---|---|
| Prepare employee profiles | Review profiles together and open individual findings and next steps. | Use its free headline tool to prepare and preview headline text. |
| Find a useful starting point | Find company and colleague activity in a focused feed. | Organize saved posts, previous content and draft ideas. |
| Create and review posts | Discuss relevant contributions through connected AI assistants or Linkwiz in Slack. | Write, format and preview posts; share drafts with colleagues for editing or review. |
| Plan publishing | Keep employee support connected to their findings and work. | Use a calendar, scheduled posts and publishing reminders for the connected accounts. |
| Review participation and results | Read company and colleague engagement findings and captured public contributions. | Review post metrics, content trends and team analytics across connected profiles and pages. |
| Work with AI | Connect accessible reports and activity to an AI assistant. | Use MCP for available content, stats and draft management; Coauthor is its writing assistant in beta. |
Make the person behind the post easy to understand
Before building a publishing routine, create a Linkwiz company report for the employees taking part. Review the team findings and give each person the profile updates that apply to them. Their headline, cover image, current company and Experience can help a reader understand their work when they open the profile.
Use profiles that passed the relevant checks as examples for colleagues. The team profile audit guide explains the review, and the profile updates guide explains how to support employees through the changes.
AuthoredUp’s free headline tool can help prepare and preview headline text. It can be a useful writing step alongside a team review: decide what the employee needs to communicate, prepare their wording and then check the live profile again.
Help people find a conversation they can contribute to
Some employees are comfortable writing posts. Others would rather start with a comment on a familiar topic. Read Linkwiz’s company and colleague engagement findings to see who may benefit from support, then open the captured activity behind the result.
Who needs help with which activity?
| Employee | Following | Company Likes | Company Comments | Company Reposts | Company Mentions |
|---|---|---|---|---|---|
 Belle BeaumontAccount Executive | Good | Good | Optimize | Optimize | Optimize |
 Arielle ReedMarketing Lead | Good | Good | Good | Good | Good |
 Peter PanleySDR | Optimize | Optimize | Optimize | Optimize | Optimize |
 Jasmine ValeCustomer Success Manager | Good | Good | Good | Good | Optimize |
Example Linkwiz report: see who needs support with company engagement.
Use Activity Tracking to find relevant posts from the company and its employees. The feed provides posts and context. A connected assistant such as ChatGPT, Claude or Codex, or the Linkwiz agent in Slack, can discuss how someone’s experience relates to a post and help them draft a contribution.
Example: Belle, an Account Executive at Walt, has heard customers ask how to agree a video brief before production starts. She could discuss that question in a comment on the company’s post, then develop the lesson into a post of her own. The weekly engagement recommendations guide shows how to turn relevant activity into a practical starting point.
Turn an employee’s idea into a post they want to share
AuthoredUp’s editor and content tools bring formatting, readability checks, feed previews, drafts, snippets and saved posts into the writing process. Use the preview to check the opening and how the post reads on different screens. Keep the customer question or practical lesson clear before polishing the presentation.
Belle’s first draft might explain a question she asks before a video brief is approved, why it matters and what the team learned. A marketing colleague can help make the story easier to follow while Belle keeps the experience and wording that make it hers.
On a Business plan, draft sharing lets colleagues work on the same draft. For someone who only needs to review it, AuthoredUp also provides a read-only sharing link. Decide who gives input and who makes the final publishing decision.
Coordinate the calendar and the connected accounts
AuthoredUp’s calendar shows collected published posts, scheduled posts and draft reminders. Use it to spread useful stories across the week rather than having the whole team publish the same announcement at once. Scheduling works through its LinkedIn extension; a reminder is a separate option for a draft you plan to publish yourself.
Its connected-account guide explains profiles, company pages, groups and custom cohorts. Business admins and managers can review shared profiles. Company pages and groups need to be shared by the teammate who connected them, so confirm that the intended accounts appear in the team view.
Give colleagues access that fits their work. AuthoredUp documents Admin, Manager and Member roles, with members focused on their own statistics. Its notification settings also support email, in-app alerts and connected Slack or Microsoft Teams channels.
Give your AI assistant the right information for the job
Both products offer ways to work with AI. Linkwiz’s integrations connect accessible profile findings and public activity to an assistant. Ask which employees need help with a particular finding, or discuss a contribution that fits an employee’s role.
AuthoredUp’s MCP connection gives a supported assistant access to the posts, statistics and draft-management capabilities available to the connected account. Its API also supports creating and updating drafts, alongside reading content and metrics.
You could discuss Belle’s relevant customer question using Linkwiz context, then work on the draft through an AuthoredUp-connected assistant. These are separate connections to each product. The workflow does not require or imply a direct Linkwiz–AuthoredUp integration.
AuthoredUp also describes Coauthor, its in-editor writing assistant, as beta. Check current access before making it part of everyone’s routine. Keep the employee involved in choosing the story and reviewing the final wording.
Learn from both participation and post performance
In Linkwiz, review the selected activity period and read the captured comments, reposts and posts. Look for useful contributions and employees who need a more relevant topic or practical help. Compare available profile scans to see whether the requested updates were made.
In AuthoredUp, use Team Analytics to review content performance across connected profiles and company pages. Its cohorts let admins and managers group accounts, such as a department, and compare their performance. Use those views to learn which topics and formats the audience responds to.
Make collecting current data part of the review. AuthoredUp’s advanced-statistics guide explains how to collect or refresh metrics such as saves, sends, reach and profile views by opening a post’s analytics. Availability differs by account and post type. Its LinkedIn archive import can bring in past personal posts with reaction and comment counts; fuller analytics come from the extension.
AuthoredUp’s post-comment totals describe comments received on published content. Linkwiz’s Company Comments finding concerns an employee’s comments on the company’s posts. Those views answer different questions: what response did the content receive, and how did colleagues participate? Use both to decide what support and content would be useful next.
Match the plans to the people using them
| Product | Published monthly plan | What to count |
|---|---|---|
| Linkwiz | Starter: $25/month, with 25 profiles, 3 companies and 3 workspace users. | The employees reviewed, companies and people needing workspace access. |
| AuthoredUp Individual | $19.95/month for one connected profile. | A person writing and reviewing their own content. |
| AuthoredUp Business | $14.95 per connected profile/month, with a minimum of three profiles. | Connected profiles for shared drafts, organization management and team analytics. |
Read the current Linkwiz plans and AuthoredUp plans. AuthoredUp also publishes annual billing options and a custom Growth plan with onboarding and training. Its billing is based on connected profiles, rather than charging separately for every colleague or company page.
Start a reportAbout this guide
Evidence reviewed 12 October 2026. The official product, pricing, help and release pages are linked beside the relevant claims. This is a documentation-based shared workflow, rather than paid hands-on testing or a measured customer result.
AuthoredUp’s July release and current help pages document MCP, team analytics and cohorts. They provide more specific evidence than older “coming soon” labels still present in parts of the pricing page. Coauthor is described as beta, and current access should be confirmed.
Explore other content workflows in Linkwiz + Taplio and Linkwiz + Postiv, or browse the Better together library.