Help people share what they know
Your CEO has a useful story from a customer meeting. A specialist can explain a decision buyers often struggle with. Marketing wants to help them post, but a request to send over a finished draft can leave those ideas waiting for another week.
Heyoo provides a working process for turning that knowledge into LinkedIn posts. Linkwiz helps you review the employee profiles and public participation around that work. Use them together when you want practical support for both the posts and the people representing your company.
| What the team needs | Heyoo | Linkwiz |
|---|---|---|
| Prepare the people behind the posts | Set up the author’s topics, voice and posting workflow. | Review employee profiles and visible company connections. |
| Give useful ideas a place to go | Collect interviews, notes and ideas; develop drafts and approvals. | Discuss accessible findings and captured posts through connected AI or Slack. |
| Keep the work moving | Coordinate a calendar, publishing and employee campaigns. | Help employees work through profile updates and public contributions. |
| Review what happened | Read post, author and team publishing results. | Review profile improvements and captured participation over time. |
Start with the expert’s experience
Heyoo’s thought leadership workflow starts with the person’s topics, audience and point of view. Guided interviews collect their answers by voice or text, giving marketing material to develop into posts.
Ask about work they actually know: a question customers keep asking, a decision they made or a lesson from a project. Choose a manageable posting routine and collect enough context to explain why the experience matters.
Example: Belle asks Walt’s CEO what customers should agree before video production begins. The CEO explains how a clear audience changed a recent brief. Marketing can develop that answer into a post while the CEO checks the details and wording.
Make the profiles behind those posts easy to understand
Create a Linkwiz company report for the executives, experts and other employees representing the business. Review their headline, company cover, current company shown in the profile intro and workplace details.
PROFILE · HEADLINE
Is the company mentioned in their headline?
| Employee | Headline | Cover | Profile Intro | Workplace |
|---|---|---|---|---|
 Alex Bennett Software Engineer | Good | Good | Good | Good |
 Alex Carter Chief Executive Officer | Optimize | Good | Optimize | Optimize |
Example · See which employees need which profile updates.
Example: the report helps the person coordinating the rollout see which profiles need attention. Share a company cover or look at a colleague who passes the relevant check, then give each employee a clear next step. Their own expertise and voice should remain visible.
Use the team profile audit guide to review the findings and the profile updates guide to help people act. This work can run alongside the posting calendar.
Give drafts a clear author and reviewer
Heyoo’s Managed Profiles lets marketing work with several authors, develop drafts from rough ideas and collect feedback. Its workflow supports versioned drafts, comments and author approval.
Agree who develops the first draft and who checks the experience it describes. The author can edit, approve, decline or explain what needs changing. Heyoo also supports delegated publishing with adjustable approvals; choose that arrangement explicitly with the profile owner.
Keep the review useful: does the post describe something the person knows, answer a question their audience cares about and sound like them? A clear review owner makes it easier to move from an interview to a ready post.
Keep each person’s voice in the writing
Heyoo’s Tone-of-Voice AI can use previous posts, a style wizard or a template to build an individual writing profile. Authors can adjust how their drafts sound, and campaign content can be adapted for different employees.
Example: the CEO might explain the commercial decision behind a brief. A production specialist might describe what the team needs before filming. They can discuss the same company topic from different experience, using their own words.
Give writers approved company details and room to develop the person’s perspective. Check the draft with the author before treating a generated version as their finished opinion.
Use content sources to keep useful ideas coming
Heyoo’s Content Agent uses selected sources such as company blogs, RSS feeds, news and LinkedIn Pages to develop post ideas or campaign inspiration. Teams can set the focus, frequency and employee groups, then review the suggestions.
That helps the people coordinating content find another starting point between interviews. Choose sources relevant to the author’s expertise and ask what useful experience they can add before turning an idea into a post.
Linkwiz’s Activity Tracking gives you captured company and employee activity to review. A connected assistant or the Slack agent can help an employee discuss an existing post and draft a contribution. Keep that conversation distinct from Heyoo’s built-in generation of new post ideas.
Connect individual posts with the wider team routine
Heyoo’s Team Calendar brings posts into a shared view, with author, team and campaign filters. Marketing can review upcoming content and coordinate publishing around the people contributing.
Its employee campaigns also provide tailored content for a broader group. Heyoo supports campaign notifications and colleague-post activity through its Team Activation workflow. It covers employee participation as well as executive posting.
Keep the rhythm realistic. Some employees will regularly publish; others may prefer a useful comment on a familiar topic. Use Linkwiz findings and captured participation to discuss the support each person wants.
Choose the assistant’s task and access
Heyoo includes built-in writing support and advertises an MCP Server in its current plans. Check what that connection can read and do before assigning tasks to an assistant.
Linkwiz’s AI integrations let a connected assistant discuss accessible report findings and captured public activity. Employees can also speak privately with the conversational Linkwiz agent in Slack for help with profile updates or contributions.
Heyoo’s integration catalog includes Slack and Microsoft Teams for campaign notifications, reminders and approvals, as well as CRM, HR and content connections. Choose access around the task. Using both products with an assistant requires separate supported connections; this guide describes a shared workflow rather than automatic synchronization.
Read posting results and employee progress together
Heyoo’s Post Analytics covers posts, people and teams, including impressions, engagement, clicks and audience growth. Review the authors, topics and periods relevant to your program. Tracking links can help you follow visits from shared content.
Alongside that review, use Linkwiz to see profile improvements over time and captured employee participation. Read the available activity behind the findings and ask what help would make the next contribution easier.
Use the two views to improve the working routine. A topic that starts useful conversations may be worth another interview. An employee who wants to participate but has not found a relevant post may need different support. Post totals and profile changes alone do not establish a sales outcome.
Choose plans around authors and the wider employee program
Start with the people whose knowledge you want to help publish, then decide who coordinates drafts and reviews. Plan Linkwiz report coverage for the employees whose profiles and public participation you want to support.
| Product or plan | Published starting point | Choose around |
|---|---|---|
| Linkwiz Starter | $25/month; 25 profiles, 3 companies and 3 workspace users. | Report coverage and access for the team helping employees. |
| Heyoo Managed Posting | €39/user/month, from 1 user. | Executive and expert posting, interviews and approvals. |
| Heyoo Team / Growth | €299/month for up to 10 users / €399 for up to 20. | A broader workspace and the features your employee program needs. |
| Heyoo Professional / Enterprise | €699/month for up to 50 users / custom pricing for 50+. | Larger teams, permissions and required integrations. |
The Heyoo pricing page lists Managed Posting for individual authors and workspace plans for wider programs. Growth lists Slack and Teams, while Professional adds API and webhook access. Confirm the author, reviewer and integration permissions your workflow needs. Use Linkwiz pricing to choose report coverage and workspace access.
Begin with one useful topic, an agreed review owner and a manageable calendar. Review the posts and employee findings after people have had time to act, then expand the routine based on what helped.
About this guide
Published by Linkwiz. Evidence reviewed 12 October 2026: Heyoo’s official product, thought leadership, integration and pricing pages, its Content Agent announcement and analytics release, alongside Linkwiz product pages and guides. This is a public documentation review; paid accounts, publishing and connectors were not tested.
Heyoo prices were checked with EUR selected on the live pricing page. Feature access depends on the chosen plan. The published MCP Server listing does not establish its full tool catalog or specific actions; those were not verified. No direct Linkwiz–Heyoo integration or commercial partnership is announced here.
The report and sample workflow are Examples. Vendor marketing results and estimated media values are not presented as measured results for this shared workflow. Heyoo’s posting and campaign analytics, Linkwiz’s profile findings and captured public activity answer different questions.