Give your team a content routine and a company view
Your founder posts regularly. A salesperson hears customer questions that could become useful content. A customer success colleague has practical lessons to share. Helping those people prepare posts is one part of the work. Making sure their profiles represent the company clearly, finding conversations they can join and reviewing participation across the team are other parts.
Use Taplio for the content routine: find ideas, prepare drafts, schedule posts and learn from their performance. Use Linkwiz for the company view: review employee profiles and activity together, help people take their next step and see how the team’s presence improves over time.
| The work | Use Linkwiz for | Use Taplio for |
|---|---|---|
| Employee profiles | Review profile findings across the employees representing your company, with evidence and recommendations. | Get writing help from its free headline generator alongside your content work. |
| Posts and publishing | Find company and colleague posts in Activity Tracking and review the activity around them. | Find content ideas, write posts and manage a publishing schedule. |
| Joining conversations | Find participation opportunities around your company and team. Discuss a contribution with a connected AI assistant or Linkwiz in Slack. | Find prospect, peer and creator posts in engagement feeds and get AI comment help. |
| Learning from results | Review profile progress, team participation and the actual interactions behind the totals. | Review post performance, audience growth and shared analytics across connected accounts. |
1. Use Linkwiz to see where the team needs support
Start with a Linkwiz company report and choose the employees to include. Review their profile findings, company and colleague engagement checks, and the supporting activity. Open an individual finding to understand what needs attention before asking someone to make an update.
Imagine Walt’s marketing lead reviews a founder, Belle in sales and Jasmine in customer success. The founder already has a posting routine. Belle has useful customer questions to share but has missed recent company conversations. Jasmine contributes practical examples that the wider team could learn from. The report and activity feed help the lead decide where to offer support.
Who needs help with which activity?
| Employee | Following | Company Likes | Company Comments | Company Reposts | Company Mentions |
|---|---|---|---|---|---|
 Belle BeaumontAccount Executive | Good | Good | Optimize | Optimize | Optimize |
 Arielle ReedMarketing Lead | Good | Good | Good | Good | Good |
 Peter PanleySDR | Optimize | Optimize | Optimize | Optimize | Optimize |
 Jasmine ValeCustomer Success Manager | Good | Good | Good | Good | Optimize |
Example Linkwiz report: see who needs support with company engagement.
Profile updates and participation can move together. Help employees improve what a customer sees when they open the profile, while making it easier to find a company or colleague post that fits their experience. The team profile audit guide and engagement review guide explain those reviews.
2. Use Taplio to turn useful ideas into a posting routine
The marketing lead can now work with the people who want to publish. Belle might suggest a post answering a question she hears before a video brief is approved. Jasmine might share a lesson from helping a customer use a finished video. The employee supplies the experience; Taplio helps prepare the content.
Taplio’s workflow includes content inspiration, AI drafting, rewrites, carousels and scheduling. Use it to develop an idea, review the wording with the person whose account will publish it and prepare the post for the chosen day.
For collaboration, Taplio offers Organizations on Growth and Pro, Shared Accounts and shared analytics. Those features help manage content across connected LinkedIn accounts. You can give regular posters a publishing workflow while using Linkwiz to review a wider group of employees, including people who mainly comment or repost.
A report is a starting point for a conversation with the employee. Bring their actual questions, examples and perspective into the content planning rather than turning every finding into a post.
3. Help people join conversations as well as publish
A team’s LinkedIn presence includes the comments and reposts people contribute between their own posts. Linkwiz’s Activity Tracking provides a focused feed around the company and selected employees. It can help Belle notice a company announcement or Jasmine’s post that her usual LinkedIn feed missed.
Taplio’s engagement feeds can help regular users find prospect, peer and creator posts around their network. Its AI comment tools help them prepare a contribution. Use those feeds alongside the company and colleague activity in Linkwiz, according to the conversation the person wants to join.
The Linkwiz feed supplies posts and activity context. To discuss why a post fits Belle’s work or what she could add, use a connected AI assistant or the Linkwiz agent in Slack. Belle can describe a recent customer question and get help shaping her own response. The weekly engagement recommendations guide shows how that support can become a routine.
Use AI help for the work you are doing
Both products offer MCP connections for compatible assistants such as ChatGPT and Claude. With Linkwiz connected, discuss accessible report findings and activity. With Taplio connected, work on content research, drafts, scheduling, engagement and analytics. Linkwiz also brings employee support into Slack.
With Linkwiz connected
Understand the team’s next steps
“Review the available company report. Who needs support with profiles or participation? Show me the findings and relevant posts, then help me prepare useful next steps.”
With Taplio connected
Prepare the next post
“Help me turn this customer question into a LinkedIn post. Prepare a draft for me to review, then help me schedule it and review the results later.”
Example prompts. Each assistant needs the relevant connection and account access. Bring the employee’s experience into the conversation and review the draft before publishing.
See Linkwiz integrations for the available AI and team chat connections. Employees can discuss their findings privately with the Linkwiz user in Slack and get help with a contribution.
4. Review both content performance and team progress
Use Taplio to see how published content performs: followers, impressions, engagement, profile views and post results, with date selection. Its shared analytics can support a content review across connected accounts.
Use Linkwiz to review profile changes and participation across the employees you selected. Compare available profile reports and explore activity for the periods you are reviewing. Read the contributions behind the totals so you can see what people actually added to company and colleague conversations.
In Taplio
Which posts connected with the audience?
Use the results to improve topics, formats and the next publishing plan.
In Linkwiz
What improved across the team?
Review profile findings and participation, then decide who needs practical support next.
Keep the employees and periods comparable when reviewing progress. The profile progress guide and Activity Tracking overview explain the Linkwiz side of that review.
Choose who needs each workspace
Your company report can cover more employees than your publishing workflow. Include the people representing the business in Linkwiz, then decide who needs Taplio for regular content creation and account collaboration.
Linkwiz Starter is $25 per month for 25 tracked people, three companies and three workspace members. Taplio bills per account: its monthly plans are $39 for Starter, $69 for Growth and $199 for Pro, with team discounts available. Growth includes AI writing, engagement and Organizations. Review the Linkwiz plans and Taplio plans against the people and work you want to support.
Can a team use both?
Yes. A marketing lead can review team profiles and participation in Linkwiz while the founder, selected experts or content team manage publishing in Taplio. Quieter employees can still contribute through comments and reposts without taking on a regular posting schedule.
About this guide
This guide describes using two separate products alongside each other. It does not describe a direct Linkwiz–Taplio integration or automatic transfer between them. It uses the public product and help pages below, rather than paid hands-on testing or measured customer results.
Walt and the employee scenario are fictional. Workflow cards and prompts are editorial illustrations. Linkwiz reports reflect captured public activity. Prices are in USD and were checked on the review date; confirm current billing, taxes, limits and account access before buying. Taplio’s analytics help page notes an ongoing revamp, so verify the current display in its app.
- Taplio content creation and engagement feeds
- Taplio pricing and shared analytics and plan details
- Taplio Organizations and Shared Accounts
- Taplio analytics and Taplio MCP
- Taplio headline generator
- Linkwiz profile optimization and Activity Tracking
- Team engagement review, weekly recommendations and profile progress
- Linkwiz integrations and pricing
Explore more LinkedIn engagement tools or return to Better together guides.