Choose the result you want from a profile review
A marketing lead reviewing employee profiles wants to know who needs an update, whether the company is represented clearly and how to help people improve. Someone preparing for recruiter searches wants feedback on their wording, skills and achievements. Both want stronger LinkedIn profiles, but they need different support.
Linkwiz brings employee profile findings, company connections and participation into a company report. LinkedOptimizer.ai scores profile sections and provides AI writing suggestions around a target role. Both can work with multiple profiles. The decision is about the review you want to run and what happens after it.
| What you want to do | Linkwiz | LinkedOptimizer.ai |
|---|---|---|
| Choose what to review | Create a company report and select the employees to include. | Enter a public LinkedIn URL or username, with an optional target role. |
| Understand the findings | See Good and Optimize findings across selected employees, with evidence for each check. | Get an overall score and section scores for Headline, About, Experience and Skills. |
| Help people improve | Use recommendations, step-by-step guides and examples from colleagues who passed a check. | Use paid AI recommendations and rewrites for Headline, About and Experience, plus skills suggestions. |
| Review improvement over time | Compare available report scans for changes in overall and category results across the same selected team. | Analyze an updated profile again to review its current score and gaps. |
| Connect profiles with participation | Review company and colleague engagement alongside profiles, then explore posts and interactions in Activity Tracking. | Use the documented profile analysis and writing workflow to improve role positioning. |
| Get help in your usual tools | Discuss accessible findings and activity through a connected AI assistant or Linkwiz in Slack. | Get AI suggestions and rewrites through the product’s profile optimization workflow. |
Use Linkwiz when the company needs a shared view
Imagine Walt’s marketing lead wants to review sales and customer success profiles before a campaign. Belle’s headline should make her role and company clear. Some employees need the company cover image. Others have already made useful updates and can provide examples for their colleagues.
Start with a company report, select the employees and review the findings together. Look for recurring gaps, then open individual findings to see the evidence. A shared view helps the lead decide whether to offer a company asset to everyone or give one person help with a specific update.
PROFILE · HEADLINE
Is the company mentioned in their headline?
| Employee | Headline | Cover | Profile Intro | Workplace |
|---|---|---|---|---|
 Alex Bennett Software Engineer | Good | Good | Good | Good |
 Alex Carter Chief Executive Officer | Optimize | Good | Optimize | Optimize |
Example · See which employees need which profile updates.
Linkwiz’s profile checks cover company connections, role details, visibility and credibility. Engagement checks add a view of how employees participate around the company Page and colleagues. The team profile audit guide shows how to work through the profile findings.
Use LinkedOptimizer.ai when the next job is improving the wording
LinkedOptimizer.ai starts with a public profile and an optional target role. Its analysis looks for gaps in keywords, positioning, achievements and skills. A section score helps you choose where to focus the next edit.
The paid workflow adds suggested headlines, an About rewrite, job-by-job Experience rewrites and skills recommendations. Its About review also considers clarity and structure. This fits someone who wants help expressing their professional experience for a particular role.
You can use that process for more than one person: LinkedOptimizer.ai explicitly supports multiple profiles, including teams. If your main task is reviewing profile wording, that support matters. If your task also includes coordinating company assets, reviewing participation and helping employees follow through, start with the company workflow in Linkwiz.
Make the next update easy for the employee
Finding an issue is only useful if the person understands what to do next. In Linkwiz, read the recommendation and open examples from profiles that passed the check. Belle can see a colleague’s company cover image or how another employee describes a similar role, then decide what fits her own profile.
For more help, connect Linkwiz to ChatGPT, Claude or Codex, or use the Linkwiz agent in Slack to discuss the findings. The assistant can help turn the available report context and Belle’s own experience into a practical next step. The employee profile updates guide explains these options.
With LinkedOptimizer.ai, the paid report provides the suggested wording directly. Review it against the person’s real responsibilities, skills and results before making the update. In either workflow, employees make the changes to their LinkedIn profiles.
See what improved after people made the changes
In Linkwiz, compare available scans of the same selected team. Review changes in overall and category results, then inspect the findings that still need attention. This lets the lead follow the work across employees instead of collecting separate updates from each person. The profile progress guide explains how to read those comparisons.
LinkedOptimizer.ai recommends another analysis after a meaningful profile edit or a change in target role. You can use the new score and gap report to review the updated profile. That is useful feedback on the writing you changed.
For a company, the next question may also be whether employees are joining relevant conversations. Linkwiz’s Activity Tracking supplies a focused feed and recorded interactions around the company and team. A connected AI assistant or Slack agent can use that context to discuss how someone could contribute. The feed itself supplies the posts and activity; the connected assistant provides conversational drafting help.
Compare what the price covers
Linkwiz
From $25 per month
Starter includes 25 tracked people, three companies and three workspace members. Profile optimization and activity tracking are included, with unlimited reports. Larger plans increase those limits.
See Linkwiz plans →LinkedOptimizer.ai
Free analysis or paid AI rewrites
The free plan lists one profile analysis per week. Premium is $19 per month for 50 analyses and AI recommendations. A $9 one-time report includes one complete audit with AI recommendations.
See LinkedOptimizer.ai plans →The limits count different things. Linkwiz plans count the people, companies and workspace members you need. LinkedOptimizer.ai plans count analyses. Choose the review and support your team needs, then compare the relevant plan.
Which one should you start with?
Start with Linkwiz if you are responsible for how employees represent the company on LinkedIn and want to coordinate improvements, support participation and review progress. Start with LinkedOptimizer.ai if the immediate job is a profile score and AI writing feedback around a target role.
A team can also use both for different tasks: Linkwiz for the company review and employee support, and LinkedOptimizer.ai for someone who wants additional profile writing suggestions.
Start a reportAbout this comparison
This comparison uses the official product pages below. It is written by Linkwiz and is a documentation review, not paid hands-on testing or a customer outcome study. Walt and Belle are fictional examples.
LinkedOptimizer.ai’s FAQ confirms multiple-profile and team use. The reviewed pages do not establish the details of a shared employee dashboard, dated team comparisons or connections to outside AI assistants. Ask the vendor about those workflows if they matter to your decision; this comparison does not treat an undocumented feature as proof that it is unavailable.
LinkedOptimizer.ai’s profile scores are its own assessments, not ratings issued by LinkedIn. Its before-and-after page labels the search display as a simulation. We have not used it as evidence of measured LinkedIn ranking gains. Linkwiz reports reflect captured public profiles and activity; progress comparisons require more than one available scan and a consistent selection of people.
Prices and limits were checked on the review date. Linkwiz lists prices in USD; LinkedOptimizer.ai lists the dollar prices shown above. Confirm currency, billing, taxes, promotions and current features before buying. Using both products does not imply a direct integration between them.
- LinkedOptimizer.ai product, inputs and multiple-profile FAQ
- Profile scoring and reviewing an updated profile and profile analysis
- About section review, before-and-after example and pricing
- Linkwiz profile analysis and Activity Tracking
- Employee updates and profile progress
- Linkwiz integrations and pricing
Explore more profile optimization tool guides or read the research on LinkedIn profile optimization tools.