Who are you improving LinkedIn for?
A marketing lead wants customers to recognize the company when they open an employee’s profile. A professional preparing for a new role wants their experience to be easy for a recruiter to understand. Both benefit from a stronger profile, but they need different help.
Linkwiz starts with your company and the people representing it. Teal starts with the individual’s career. The useful comparison is what happens after the first review: who sees the findings, who helps with updates and how you follow improvement.
| What you want to do | Linkwiz | Teal |
|---|---|---|
| Start a LinkedIn review | Create a company report with the employees you want to support. | Use the free Chrome extension to review your own profile. |
| Choose the next update | See employee findings, evidence and recommended next steps together. | Get section feedback and a profile score. |
| Get help with writing | Use recommendations, guides and examples; discuss accessible findings with a connected AI assistant. | Use LinkedIn writing tools, including an AI summary generator. |
| Coordinate employee updates | Review a team matrix, open each employee’s findings and share the right support. | The documented review starts with an individual’s profile and career goals. |
| See improvement over time | Compare available scans for the same employees and inspect changed findings. | Review the profile again after updates; Teal recommends regular reviews. |
| Look beyond the profile | Review company and colleague posts and captured interactions in Activity Tracking. | Manage resumes, applications and contacts; Teal Pro adds career records and networking context. |
Use Linkwiz to turn employee findings into a team plan
Example: your sales team has grown and the marketing lead is reviewing how everyone represents the company. Some headlines name the company clearly. Other employees need a company cover or an update to their current workplace. A shared report shows where support is needed without asking every person to send screenshots.
In Linkwiz, start with a company report and review the employee matrix. Open a finding to read the evidence and recommended next step. Profiles that passed a check provide useful examples, so the team can learn from what already works.
PROFILE · HEADLINE
Is the company mentioned in their headline?
| Employee | Headline | Cover | Profile Intro | Workplace |
|---|---|---|---|---|
 Alex Bennett Software Engineer | Good | Good | Good | Good |
 Alex Carter Chief Executive Officer | Optimize | Good | Optimize | Optimize |
Example · See which employees need which profile updates.
That turns the review into practical follow-up. Share the company cover with people who need it, help someone explain their role in a headline and give each employee the relevant guide. Keep their own expertise and voice while making the company connection easier to recognize.
The team profile audit guide explains this workflow. The employees included in a report do not each need a Linkwiz account; workspace access is for the people managing the work.
Use Teal for a personal profile review and career toolkit
Teal’s free LinkedIn Profile Review uses its Chrome extension to analyze your profile. It provides a score and feedback on sections such as your headline, About, experience and skills.
For a person preparing for a career move, that offers a manageable place to start. Review the feedback, choose an update that reflects your real experience and apply it to LinkedIn. Teal recommends returning to the review regularly and after significant career changes.
Writing support extends beyond the checker. Its AI LinkedIn summary generator uses career details imported into the Resume Builder. Review those details, generate an About section and adapt the wording to your own voice before updating the profile.
The broader Teal toolkit includes resume tailoring, cover letters, application tracking, interview tools and contact management. These are useful when LinkedIn improvement is part of an individual’s job search.
Teal also supports career records and networking
Teal Pro broadens the picture. It keeps projects, achievements and skills for future resumes, interviews and performance reviews. It also connects people and follow-ups to career opportunities, with web and iPhone access.
Its optional Google connection uses contacts and calendar context to help organize the person’s network. That is a different use of relationship information from reviewing employees’ visible LinkedIn participation around a company.
Teal’s Contacts Tracker documentation also describes saving a LinkedIn contact, recording why you want to connect and setting a follow-up date. If keeping career contacts organized is your main problem, include this part of Teal in the evaluation.
For a company lead, ask a more specific question: can I see which current employees need profile updates, give them support and review what changed across the same team? Linkwiz’s company report is built around that job.
Help people make the update, then support participation
In Linkwiz, the finding is the starting point for help. Pair the recommendation with its evidence, a guide and a good example from another employee. An employee can also receive an exported personal optimization plan to upload to their own AI assistant.
Through Linkwiz’s AI and team-chat integrations, people can discuss accessible report findings with ChatGPT, Claude, Codex or Linkwiz in Slack. The profile updates guide shows the support options, including help that does not require an AI connection.
After the profile work, Linkwiz’s Activity Tracking supplies a focused feed of company and colleague posts, alongside captured interactions. A connected AI assistant or the Slack agent can use that context to discuss how someone could contribute and help draft a comment or post. The feed supplies the posts; the assistant provides the conversational help.
Teal’s writing and networking tools support the individual’s career workflow. Choose the product around the work you are trying to organize, rather than treating every AI tool or contact feature as the same capability.
Know what “improvement over time” means for your team
An individual can update a LinkedIn profile and review it again with Teal. That helps them revisit the feedback as their experience changes. A manager needs an additional view: which employees made their updates, which findings changed and who still needs help?
Linkwiz’s team profile progress workflow compares available scans for a consistent set of employees. Review the changed findings together, then open the evidence behind any remaining issue.
Teal Pro’s saved career achievements answer another useful question: what have I done that I can use in my next career conversation? Keeping those records is different from comparing the live LinkedIn findings for a company’s team.
Compare what each plan covers
| Product or plan | Published price | What you are buying |
|---|---|---|
| Linkwiz Starter | $25/month or $250/year. | 25 tracked people, 3 companies and 3 workspace members; profile optimization and activity tracking. |
| Teal LinkedIn Profile Review | Free. | Individual LinkedIn feedback through the Chrome extension. |
| Teal+ | $13 every 7 days, $29 every 30 days or $79 every 90 days. | Expanded career-tool features, including resume analysis, keyword matching and AI writing allowances. |
| Teal Pro | Confirm access and pricing with Teal. | Career records, opportunity support and relationship context; do not assume Teal+ billing applies. |
For a personal profile review, you do not need to buy Teal+ just to use Teal’s free checker. Its pricing page explains the paid upgrades to the wider career toolkit.
Linkwiz pricing separates tracked people from workspace members. The person whose profile you review counts as a tracked person; the colleague with workspace access counts as a member. Count both when planning a company rollout.
A paid company workflow and a free individual review serve different needs. Compare the people, coordination and follow-up you require alongside the price.
Which should you choose?
Choose Linkwiz when you own your company’s LinkedIn presence and want to help current employees improve their profiles, participate in relevant conversations and see progress together.
Choose Teal when your priority is an individual career profile, resume, applications or professional network. Its free LinkedIn review is a useful entry point, and its wider products support that career work.
A company supporting both employee presence and career development may use them for separate purposes. That does not require a direct integration between the products.
Start a reportAbout this comparison
By Linkwiz · Evidence reviewed 14 October 2026. Official product, help and pricing pages are linked beside the relevant claims. This is a documentation review, without paid account testing or measured customer outcomes. The report is labeled Example.
Teal’s review score reflects Teal’s criteria. Its recommendation to review again does not establish a stored company-wide comparison of employee profiles. The public materials reviewed do not establish that same workflow; this is not proof that no custom organization offer exists. Confirm group access and reporting with Teal if those affect your decision.
Teal Pro and Teal+ are presented separately because the reviewed pages do not establish shared billing or entitlements. Confirm current prices and access before purchasing. Linkwiz progress comparisons require more than one available scan and a consistent employee selection.
Explore more profile optimization tool guides or our LinkedIn profile tools research.